Hubspot

SEPTEMBER 21, 2016

1) Segment your audience. Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Once segmented, you can target each group with creative and content that’s most relevant to them. You can set up basic URL segments with audiences defined by specific pages they visited while on your website.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

OCTOBER 18, 2012

Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. What's even better -- they tend to take half the time to create!

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

SEPTEMBER 24, 2012

Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. We've tested email sends with certain segments of our list where this is actually the case -- the recipients preferred seeing a plain text email, presumably because it felt less like they were being "marketed to.".

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

SEPTEMBER 16, 2015

Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure. Clickthrough Rate. Clickthrough Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JUNE 12, 2013

Segmentation takes up too much of your time. Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. Solution: Segment Your Marketing Messages. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Convert

JANUARY 31, 2022

Hypothesis: Improve the headline, feature shorter, more concise copy, and a stronger CTA, and this will improve the click-through rate. “A” Result: They did that and found version B had a 433% increase in clickthrough than version “A”. Merry Christmas” resulted in a 2.57% higher CTR. It had 6% more CTR and was added to cart 21.3%

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JUNE 26, 2018

Segment your list from the beginning by providing separate opt-in offers that pertain to each stage of the buyer’s journey. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Email Segmentation.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. 3) Every time your email''s clickthrough rate is higher than your benchmark. In addition, aggregate data shows that using personalization in the sender increases CTR by 19%.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

DECEMBER 17, 2013

This is a great resource for marketers -- whether you''re just starting out and learning more about inbound marketing or knee-deep in the most complicated (and cool) components (such as analytics or list segmentation). It''s the measurement of total emails opened divided by total emails delivered.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Single Grain

MARCH 6, 2023

Hence, you should check your web pages that have low clickthrough rates with a (free!) Segment your list: Create different email lists that are tailored to user interests and preferences. This will help you maximize open rates and click-through rates by sending relevant content that users want to see.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105