A/B Testing: How adding a second CTA increased clickthrough 291%
B2B Lead Generation
FEBRUARY 23, 2015
Let’s look at the metric results to the secondary research question: overall clickthrough rate. As you can see, adding another CTA increased overall clickthrough. The question after that would be if it this impacted the clickthrough to the Contact Sales CTA. The second CTA did not diminish clickthrough to the contact form page.
Let's personalize your content