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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. CTR, Unique CTOR, Forwards/Shares and links clicked on. Overall conversion rates are not very meaningful. .

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The Essential Email Marketing Metrics You Should Be Tracking

Hubspot

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. From there, you can track how your CTR changes over time. Maybe instead of focusing on subscribers, you''d like to work on growing lead generation. 2) Conversion Rate.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. 03% or higher.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. If your title is too long, your SERP CTR could plummet. Bonus: If you''re a PRO user, use the lead capture forms.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). A conversion path is a series of website-based events that facilitate lead capture.