41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Email open and clickthrough rates. At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. CTR, Unique CTOR, Forwards/Shares and links clicked on. Overall conversion rates are not very meaningful. .
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