A Simple Guide to Mastering the Basics of Effective Social Media Advertising
Hubspot
MAY 25, 2016
Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. Advertisers can target people who have tweeted using a specific hashtag with their ads. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more.
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