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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. Advertisers can target people who have tweeted using a specific hashtag with their ads. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more.

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How to Conduct the Perfect Marketing Experiment [+ Examples]

Hubspot

For a marketing email test, consider measuring impressions, reach, conversion rate, or clickthrough rate (CTR). If the CTR, impressions, and click-to-open rates are at or higher than the 25% goal, the experiment would be considered one where the hypothesis was accepted.

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7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

Hubspot

2) CTA Clickthrough Rates. How to Improve Your CTA Clickthrough Rates. Did a hashtag you used start trending? 4) Email Clickthrough Rates. This metric is known as your email clickthrough rate, and you should be able to get it right in your email tool. How to Improve Your Email Clickthrough Rates.

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

The Search Console report shows your top 50 Google search terms, as well as the number of clicks and impressions, clickthrough rate (CTR), and your average position in search results. Related Content: What’s a Good CTR for Google Ads + How to Improve Yours. Search Console Report. Recommended Resource: What’s next?

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The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. Did they click on the CTA at the end of the blog post?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CTR: Clickthrough Rate. A popular hashtag on Twitter (#FF or #FollowFriday) in which, every Friday, you send a tweet to your followers recommending a Twitter handle you think is interesting that others might want to follow, too. You accompany these Tweets with the hashtag #FF or #FollowFriday. FF: Follow Friday.

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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Click your hashtags. Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Retweet your tweet.