The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
APRIL 22, 2015
Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. Repurposing white papers and other assets into quizzes gives you a chance to try out some new calls to action – like “test,” “assess,” and “evaluate” – that cut through the noise and increase clickthrough rates. In 2014, digital marketers started hearing a lot about quizzes.