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Best practices for driving higher CPMs in email newsletters


As a result, you increase your chances of earning a higher CPM. They worked with LiveIntent to support multiple ad sizes within each ad slot, effectively driving up demand and generating a 27% greater CPM. Local news publisher Patch , for example, needed to maximize revenue from its 3,500+ email newsletters.

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How to Train Your Media Planning AI (The Right Way)


Placement Details as Independent Variables Another rich source of predictive data are your media placement details, such as: Quantities Rates Dates Media Costs Tags as Variables Custom Tags can be used as both independent and dependent variables in a Media Planning AI.


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How to Get Smart About Retargeting Ads


A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). cost-per-mille (CPM), 5.2% Indeed, retargeting ad campaigns generally boast 10x the clickthrough rate of standard display ads and half the cost-per-click. The results?

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Real Time Banter: The dos and don’ts of driving D2C growth, with Nik Sharma


With many new retailers jumping on the direct-to-consumer bandwagon, the market has experienced a double-digit growth rate over the last few years. That’s why lower-funnel Twitter ads don’t work as well and TikTok ads have such a low CPM. It’s hard out there for a D2C brand. So, competition is heating up.

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6 Reasons The Best B2B Marketers Use Quizzes


Corporate Performance Management software company Prophix created a quiz called “ Take the CPM Challenge ” that saw a 47% clickthrough rate and 57% lead submission rate. Revenue marketers are starting to catch the quiz craze and see some great results. in new sales pipeline in three months.

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How to Create a Social Media Report [Free Template]


This metric is usually compared alongside other metrics — such as engagement rates — to help you determine the right cadence for your audience. You can also track engagement as a percentage of your audience to determine engagement rate. Clickthrough Rate. One metric you have a little less control over is mentions.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

Because if viewers are eating up your content with high watch times and retention rates, you know you’re on the right track. Click Rate: The clickthrough rate for cards, which is calculated as the ratio of card clicks to card impressions. The Ad Rates Report. YouTube Analytics: Watch Time and Audience Reports.

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