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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). CPM (Cost per Mille). CPM, also known as cost per thousand, is the cost per one thousand impressions. It’s equal to Maximum Bid x Quality Score. Quality Score.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion.