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13 Ways to Make the Most of PPC on a Small Business Budget

Valasys

Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click. Find unique, long keywords to compete on a budget. Google’s autocomplete, statistics, and keyword planners may help you uncover lucrative long-tail keywords. Think about setting a maximum bid.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Advanced bid optimization technology is uniquely positioned to address this issue by analyzing a unified data set to make profitable bidding decisions. Bid optimization technology is uniquely positioned to make bidding decisions with driving revenue in mind. Accurate automated bids. Custom goals and metrics.

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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

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13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

We start out with our top picks for the best keyword research tools and walk you through how to use these tools to find keywords you need to optimize your content for better search positioning. Each keyword phrase also has a CPC (cost per click) value. Recommended Resource: Need more website traffic? How to Use SEMrush.

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC. QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . Featuring: @artvigil.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.