landing-page 
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page. It’s equal to Maximum Bid x Quality Score.
Hubspot
MAY 25, 2016
Interest Targeting: Allows advertisers to target people based on their interests, activities, pages liked, and closely related topics. Behaviors like Chrome users, Facebook Page administrators, and business travelers can be used to segment your audience. The cost per click (CPC) of the LinkedIn campaign was 4x the Facebook CPC.
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SnapApp
APRIL 4, 2018
Changes to content often impact this, so if you look at it on the page level, it's very useful! . Email open and clickthrough rates. Landing Page Performance (views and conversions). Page views are important to me. Email Clickthrough % (as a grade of topic depth, content format). Mike Lieberman.
Hubspot
APRIL 19, 2014
Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.
Hubspot
JULY 19, 2016
To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. Ready to give it a try?
Hubspot
FEBRUARY 2, 2017
As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.
Hubspot
AUGUST 19, 2013
More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.
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