multi-touch 
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed.
Act-On
FEBRUARY 26, 2024
Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. CPC advertising, or cost per click , charges advertisers for each time a user clicks on a placed ad. What is a Banner Ad?
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