Remove Clickthrough Remove CPC Remove CPL Remove ROAS
article thumbnail

52 Marketing Terms Every Marketer Should Know

LeadsRX

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Cost Per Lead (CPL). Cost Per Click (CPC). Any-Touch Attribution. Landing Page.

article thumbnail

The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. You can set a CPC for each ad group that you create. Quality Score.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). 5: Opportunities. .

article thumbnail

The Big List of Content Marketing Acronyms

Brandpoint

CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL). CTR: Clickthrough Rate. ROAS: Return on Ad Spend.