The Role of Bid Optimization Technology in Preventing PPC Performance Issues
QuanticMind
JUNE 23, 2019
Most PPC marketers rely on so-called “vanity metrics” such as impressions, clicks, clickthrough rates, and conversions to measure success. For example, say your main goal is to achieve a monthly return on ad spend (ROAS) of 150%. That’s just one of many reasons why bid automation tools are essential for succeeding with SEM in 2019.
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