Hubspot

AUGUST 8, 2019

On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Sprout Social

JANUARY 27, 2021

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. YouTube advertising. This report gives you information on the different devices—including PCs, mobile, tablet, game consoles and TVs—and operating systems that viewers use to watch your videos. YouTube channels. Notifications.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is A/B Testing?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Hubspot

OCTOBER 31, 2012

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. A short two weeks later, some preliminary research was released about the effectiveness of those mobile-only ads. 4 Facebook Mobile Ad Options for Marketers. 2) Page Post Ads. 3) Promoted Posts.

Cost Per Thousand 28

Cost Per Thousand Facebook Paid Search Agency Ads 28

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Measurement & attribution – Via Google’s various attribution models , particularly data-driven attribution (DDA). .”

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

SEPTEMBER 14, 2012

No worries -- let's recap just what Facebook Exchange is, examine the results reported by some of the 8 demand-side platforms (DSPs) that participated in the beta program, and chat about whether you should experiment with it in your own Facebook advertising efforts. Okay -- so this is a pretty cool new option for Facebook advertisers.

Impressions 28

Impressions Paid Search Agency Facebook Ad Exchange 28

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28