Remove hashtag spot
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. You accompany these Tweets with the hashtag #FF or #FollowFriday.

article thumbnail

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

It''s as simple as tweeting us your marketing questions with the hashtag #AskTheExpert. Are you focusing on generating leads and aiming to advertise at the lowest possible cost-per-lead? The clickthrough rate (CTR) of an email send measures total clicks in an email send divided by total emails delivered.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead.