41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). For example, for a lead generation campaign, we might measure #leads captured, #sales accepted leads captured (this will have to be measured over time), CTR on the campaign, CPL and cost per sales accepted lead, amongst other factors.
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