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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). For example, for a lead generation campaign, we might measure #leads captured, #sales accepted leads captured (this will have to be measured over time), CTR on the campaign, CPL and cost per sales accepted lead, amongst other factors.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

If your priority is to generate leads, then you can explore using Facebook’s lead capture ads. Cost per click (CPC): How much are you willing to pay to get the attention of a member of your audience? That would be your ideal CPC.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. 03% or higher.

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Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

Buffer

According to stats as of April of this year, the average Facebook user clicks on 11 ads in 30 days. Anecdotally, those click numbers sound great, though they have been better. Cost per click on Facebook is as high as 15 cents versus 12 cents a year ago , and clickthrough rate for brand ads was at 1.6