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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Clickthrough Rate (CTR). It’s actually the “clicks” or actions prospects take, divided by the total number of actions people could take. Hence, the name “clickthrough rate.”. Cost Per Lead (CPL). The total cost marketing pays to acquire a lead. The total cost marketing pays to acquire a lead.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. CPL thresholds will vary quite a bit based on the product and industry. Email open and clickthrough rates.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. What is Cost Per Click Advertising? CPC advertising, or cost per click , charges advertisers for each time a user clicks on a placed ad.

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Best Calls to Action for Digital Marketing (Backed By Data)

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Both options see the highest clickthrough rate (CTR), but they also see the highest cost per lead (CPL). Remember: a higher CPL isn’t always a bad thing if your campaigns are driving qualified leads and revenue. But it’s also associated with the highest CPL (although it’s nearly half the cost of LinkedIn).