QuanticMind

JUNE 20, 2017

Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. Social is also higher in the funnel, but research suggests a close correlation. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

QuanticMind

JUNE 14, 2017

Discussion continues by once again debunking the frequently assumed link between causation and correlation, in this case, with a look back at the massive drop in life expectancy in the US circa 1918. higher ROAS than desktop. . . The Mad Scientists of Paid Search.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). ROAS (booked revenue/media fees). Cost-per-click (CPC). As the old saying goes, “if you measure it, you can manage it”.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

OCTOBER 24, 2017

If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40