Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. 2) Conversion Rate. 4) List Growth Rate. 3) Lead-to-Customer Conversion Rate. 6 Metrics Every Email Marketer Should Be Tracking.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Audience Definition Strategy. If you already have a ton of blog content that is classified by topic, leverage those existing classifications in your remarketing audience definition strategy. Conversion Rate vs. Ad Impressions. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

AUGUST 19, 2014

Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. Because of the high volume of content we create at HubSpot, it''s easy to believe that we would have more than one piece of content on the same topic. This one may be last on my list, but it''s definitely not least.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

JULY 30, 2013

Better clickthrough rates from search results. More qualified traffic and better conversion rates. Things that search engine crawlers, no matter how much they’ve evolved (and they’ve definitely evolved) still can’t quite separate from the other words in a sentence.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

SEPTEMBER 14, 2012

As a whole, the data seems to indicate that FBX ads may be less expensive and generate higher clickthrough rates. Furthermore, they seem to generate higher post-click conversion rates compare to retargeted ads on other exchanges -- even Google’s AdX. higher, their cost-per-click was 5.6X

Impressions 28

Impressions Paid Search Agency Facebook Ad Exchange 28

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot customers, you’re covered.). Tweak your presentation to fix your conversion path, and reupload.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. For example, HubSpot's Twitter handle is @HubSpot.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 19, 2020

Fewer form fields usually leads to a higher conversion rate, but you should always test asking the bare minimum versus asking for every personal detail -- and somewhere in between. Target the offers around those interests for a boost in response rate. Number of Form Fields: What data do you really need from your prospects?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

DECEMBER 5, 2012

Even an email with strong open rates can struggle with low clickthrough rates. Here are some questions you should ask yourself if your email has an abnormally low clickthrough rate: Is the message closely related to the subject line? Here’s an example of a recent lead nurturing email we've sent from HubSpot.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

MARCH 7, 2014

Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. If you''re a HubSpot customer, you''ll have a bunch of pre-made templates in the email tool. 1) Figure out your newsletter''s goal. 10) Send.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 3, 2014

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. ” 3) Targeted Calls-to-Action (CTAs) won’t help my lead conversion rates. Actually, it depends. or higher !

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

DECEMBER 26, 2012

Fewer form fields usually leads to a higher conversion rate, but you should always test asking the bare minimum versus asking for every personal detail -- and somewhere in between. Target the offers around those interests for a boost in response rate. Number of Form Fields: What data do you really need from your prospects?

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

JUNE 19, 2014

It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. BR: Bounce Rate. CR: Conversion Rate. Find out why.

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Hubspot

JANUARY 13, 2014

Have fun diving in to this glossary of terms -- and if we missed any, leave your definitions in the comments below! Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Conversion Rate. Did that visitor turn into a lead?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JANUARY 5, 2015

But that''s not all: For customers who are unable to walk or climb stairs, they also developed a high-definition virtual walkthrough experience using CGI and SFX. A study from Remarkety found that when coupons are used in retargeting emails sent to abandoned cart customers, clickthrough rates double and conversion rates are four times higher.

Creativity 28

Creativity Loyalty Amazon Clickthrough 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. 15) Clickthrough Rate (CTR).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

SEPTEMBER 23, 2013

Use language and messaging that they are familiar with and excited about, and start to watch your open rates skyrocket. Include their first names (it could increase clickthrough rates ), or even add something about their specific location. A clear, easily-understandable subject line is vital for generating email clickthroughs.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Hubspot

JULY 21, 2015

To explain how content marketing works, we first have to agree on a definition. Let's say the visitor-to-lead conversion rate is the same on this blog post as it was in your PPC campaign -- 2%. Here at HubSpot, for example, we have a team of nearly 100. We'll take it from there. What Is Content Marketing?

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28