multi-touch 
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). One of these enhanced options involves bid strategies that automatically adjust your bids based on either clicks or conversions. CPM (Cost per Mille).
Act-On
FEBRUARY 26, 2024
Attribution describes the process of identifying which specific marketing efforts led to a conversion. Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. What is Conversion Rate?
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