Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. See a report showing email opens, clickthroughs and landing page conversions. See a report showing web traffic and/or specific leads from an email campaign.

Marketing Automation Services 118

Marketing Automation Services Marketing Management Vendors Marketing Automation 118

Content4Demand

MARCH 20, 2020

Maybe they need more content on a certain subject. If you hear multiple customers saying the same thing, implement their feedback in near-term content creation or outreach programs — even product and solution updates or iterations. Use these analytics to inform content creation plans or outreach programs.

Marketing & Strategy 68

Marketing & Strategy Clickthrough Content Outreach 68

Ambal's Amusings

MARCH 27, 2012

Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. Driving Traffic : Outbrain helps in bringing traffic to your great content. MicrosoftInternetExplorer4.

Tools 100

Tools Advertorials Planning Clickthrough 100

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement. Anything you can do to optimize your channel performance is a plus. The Realtime Report.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Unbounce

JUNE 10, 2021

A higher Quality Score means that Google thinks you have a more relevant and valuable ad. Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ). How much your ad matches your user’s goals ( ad relevance ). Jazz up your content with video.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. Unfortunately, not every piece of content you create is going to be a winner. There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Zoominfo

FEBRUARY 5, 2020

Around 70% of web traffic is generated by mobile devices ( source ). 57% of traffic in the U.S. Mobile Usage Statistics Up to 70% of online traffic happens on mobile devices ( source ). On average, consumers spend 88% more time on a site with video content ( source ). comes from smartphones and tablets ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. There’s a sad truth that every content marketer has to realize sooner or later.

Paid Content 52

Paid Content Promotion B2B Content 52

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. In fact, Social Media platforms ultimately became the drug that fueled a short era of practically free traffic euphoria. Insights Into 4 Major Traffic Sources. Since then, publishers smartened up.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 68

Lead Scoring Lead Ranking SEO eCommerce 68

DAGMAR Marketing

DECEMBER 26, 2019

After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. These may have less traffic than broader terms you’ll find, but you can rank more easily for them. Add relevant ones to your list. Here’s another convenient free way to seed your list.

Keywords 64

Keywords Research Work Management Lead Scoring 64

Liveintent

APRIL 5, 2022

You can have products that are link-driven directed toward web traffic.” So the publisher launched Axios Local, an email newsletter that will deliver community-related content across 25 cities. Digital content can play an important part in people’s daily routines. Sync with their daily habits. ” 4. .

Ad Building 62

Ad Building Tips Clickthrough Newsletter 62

Conductor

AUGUST 24, 2022

It relies on a comprehensive integration of SEO into an array of business workflows that ensure search optimization best practices are reflected throughout each stage of digital content creation and other processes relevant to managing your digital presence. Content calendar/seasonality recommendations. Traffic projections.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

Only B2B

FEBRUARY 4, 2020

It allows you to add a personal touch to your marketing with targeted and personalized content Optimizes your time and budget Email is versatile and offers variety Builds credibility Better brand recognition Boosts sales Metrics to learn what works Strengthens the relationship with your customers Increases traffic to your website.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Bluetext

MARCH 24, 2023

When talking about Search Engine Optimization (SEO), people are quite attuned to focusing on the website content end of things — such as meta text, internal linking, and keyword selection. The principles that form the foundation of SEO can be applied universally to all forms of content — just with slightly different tactics and methods.

SEO 26

SEO Video Marketing Clickthrough SERP 26

Oktopost

SEPTEMBER 4, 2020

Content relevant to B2B decision makers and said decision makers? LinkedIn may have a higher concentration of users who will engage with B2B marketing content. Also, you’ll begin to understand what types of content may resonate with each. Not so much. That said, the numbers tell an incomplete story. . Thought leadership.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Optinmonster

FEBRUARY 2, 2023

If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. Then, you would look at your website traffic data to see how many people viewed that signup form in the same week. Want to boost your eCommerce conversion rate?

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

ConvertKit

OCTOBER 30, 2020

It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. With videos on YouTube varying from content like how to tie a tie to the latest Taylor Swift music video, YouTube has become a hub where people learn how to cook a new recipe or catch up with their favorite YouTube star.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 2) Research promotable content.

Traffic 28

Traffic Outreach Content Tips 28

Convert

JANUARY 25, 2021

Other reasons for visiting your website may include: Information and research for your product or service Customer or technical support Reading or watching your content Signing up for your jobs list. Form submission Clickthrough Social media share. Subscriptions Articles read Clickthrough Comments Social media share.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Instagram is a visually driven platform, so make sure your ads look authentic and fit in with the user-generated content that exists in your audience's feed.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. (And, hey, that rhymes, so it must be true.).

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Outbrain

AUGUST 19, 2019

You can research, create and publish all the content you want, but all your hard work will be pointless if you don’t promote it successfully. That’s why you put at least as much energy into content promotion optimization. But that’s not always enough to deliver a clear and thorough evaluation of your content promotion efforts.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Strategic-IC

DECEMBER 4, 2017

Before running a campaign, it’s important to invest time in identifying your personas; their challenges, motivations, demographic profiles, online habits, content preferences etc, as clearly as possible. Make sure you use these keywords in the titles and topics of your content and blog posts. Relevant, Quality Content.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

illumin

FEBRUARY 20, 2024

Videos typically also have a higher cost barrier when it comes to content creation compared to static images and ad materials. However, there is a risk of attracting unqualified traffic and careful targeting must be exercised to ensure high audience engagement. In other words, it allows users to interact with a snippet of a mobile app.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Additionally, your content needs to match the intent of your ideal user. Is your content easy to read? Is it interesting?

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

PathFactory

JANUARY 3, 2020

Videos and long-form, personalized content took over, and companies began integrating their martech stack to activate content across all channels. At the same time, account-based marketing became more relevant. Content and chill? The value proposition of intent data is hard to deny.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Benefits of PPC. Quality Score. Maximum Bid. RevContent.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Few marketing teams focus on getting more from existing traffic.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Marketing Insider Group

SEPTEMBER 7, 2021

As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. But publishing content that’s optimized for all 200 of these signals? High-Value, Relevant Content. Google ranking factors.

Google 363

Google PageRank SERP Clickthrough 363