Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. For other businesses (e.g.

Click Rate 59

Click Rate Trigger Marketing Digital Marketing Funnels User-Generated Content 59

Litmus

MARCH 15, 2023

Once one A/B test is complete, that’s the perfect time to start the next one. We saw several speakers strongly emphasize the importance of A/B testing for more effective and more profitable email campaigns. Everyone wants a shortcut to better engagement rates , higher clickthrough rates, or more conversions. Food for thought.

Conference 98

Conference Email Marketing Clickthrough Opt-out 98

Hubspot

MAY 17, 2016

One of the easier (and most common) types of CRO tests is called an A/B test. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better. So, what does it take to run an A/B test, exactly? How A/B Tests Work.

Landing Pages 53

Landing Pages Email Marketing Clickthrough Click Rate 53

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. Just imagine how disappointed you would be if you learned that your hard work did not pay off. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Bounces make your brand invisible to your target audience.

CAN-SPAM 195

CAN-SPAM Email Marketing Tips Click Rate 195

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many.

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Landing Pages Marketing Prospects Digital Marketing Funnels Marketing 246

ConvertKit

AUGUST 28, 2020

Improve clickthrough rate. Jump ahead. Focus on YouTube SEO. Increase watch time. Encourage engagement. Promote your video. Get YouTube subscribers to join your email list. Creating valuable video content can take hours, not to mention all the time spent planning and strategizing. Just behind Google.). That’s right. Image via YouTube.

Youtube 69

Youtube Clickthrough Click Rate Keywords 69

Biznology

JUNE 1, 2017

You use A/B or multivariate testing. Round up the suspects. Everyone should look at Solr and Elasticsearch —they are free open source and do a very good job in many situations, but there are plenty of proprietary engines out there than can make a ton of sense. Run some trials. See if you can take a test drive. See how it seems to work.

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Click Rate Clickthrough Keywords Google 137

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. But CTR – AKA clickthrough rate – is much more than just a metric. But what is it and why does it matter?

CTR 52

CTR Clickthrough Click Rate Keywords 52

Vision6

MARCH 15, 2021

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. Clickthrough rates are in the same boat; 5.23% and 9.84% for the ‘Engineering’ and ‘Insurance & Superannuation’ categories, respectively. 2 A/B Test Your Subject Lines. Opens vs. Engagements (Clicks). A sense of urgency?

Email Marketing 98

Email Marketing Clickthrough Urgency Marketing Contact Marketing 98

Navigate the Channel

JULY 21, 2022

It can create havoc with testing, such as measuring the impact of subject lines in A/B tests. Focus more on clickthroughs, engagement, and conversions. Continue to iterate and A/B test subject lines, images, email content, and CTAs to understand your customers’ preferences. Change is one thing B2B marketers can count on.

Privacy Protection 65

Privacy Protection B2B Marketing Privacy B2B 65

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. 4 Common A/B Testing Mistakes (And How to Fix Them).

Conversion Rate 28

Conversion Rate Sample Statistics Landing Pages 28

Hubspot

JULY 7, 2014

With a little old thing called A/B testing. We''ll walk you through the basics of A/B testing and give you a few ideas on how you can use it to make your emails even more awesome. How to A/B Test Your Emails [Transcribed]. One of the best ways to fix this problem is to run an A/B test. It''s literally every person ever.

Conversion Rate 28

Conversion Rate Conversion Video Marketing Email Marketing 28

Liveintent

JUNE 14, 2021

And that doesn’t just mean measuring open and clickthrough rates. In the scramble to prepare for a cookieless world wide web, one approach to solving for identity stands out: activating first-party data. It means gathering information about people’s specific preferences and behaviors, from content categories to formats.

Custom Publishing 71

Custom Publishing Email Marketing Clickthrough Click Rate 71

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many.

Landing Pages 130

Landing Pages Marketing Prospects Digital Marketing Funnels Marketing 130

Hubspot

DECEMBER 10, 2013

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). I''ll walk you through each step of designing, implementing, and measuring an A/B test.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Sprout Social

JUNE 19, 2016

Meanwhile, Brooke B. For some, visitor retargeting increased clickthrough rates by 3x. For others, lookalike targeting increased clickthrough rates as much as 63% and boosted reach up to 30x. Social marketers understand that data is power. New Pinterest Targeting Tools Make Ads Even More Effective. Pinners, get hyped.

Clickthrough 47

Clickthrough Tools Mobile Marketing Email Marketing 47

Biznology

AUGUST 8, 2018

We care whether she clicked on Offer A or Offer B. All the talk about agile marketing , analytics , and using “test and learn” methodologies to improve your marketing depends on data. The funny thing is, this trope couldn’t be more wrong. Sophisticated marketers have always relied on data. Think about your customers.

Psychographics 123

Psychographics Marketing Demographics B2B Marketing 123

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons. 4) Test Your Content Offers.

Click Rate 28

Click Rate Clickthrough Hubspot Conversion Rate 28

Sharpspring

SEPTEMBER 29, 2021

Unfortunately, not always. As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports. Digital marketing agency SearchUser learned this the hard way. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns.

Email Marketing 82

Email Marketing Campaigns Marketing CAN-SPAM 82

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.

Email Marketing 71

Email Marketing Hubspot Clickthrough Marketing 71

B2B Lead Generation

MAY 13, 2013

Burns will be presenting at the MarketingSherpa and MarketingExperiments Optimization Summit 2013 , May 20-23, in Boston, which looks at the many ways organizations can leverage A/B testing to squeeze the highest amount of leads and revenue out of marketing efforts. Testing is about mindset,” Burns said. “A I’d love to hear about them.

B2B Marketing 120

B2B Marketing B2B Marketing Lead Generation 120

distribion

OCTOBER 26, 2020

Clickthrough rate. Clickthrough rate (CTR) measures the percentage of users who not only open your emails but click on at least one of the links included in the email. Email marketing can and should play a significant role in any comprehensive marketing plan. What Are the KPIs for Email Marketing? Bounce rate.

Email Marketing 40

Email Marketing CTR Marketing Click Rate 40

Parse.ly

JANUARY 2, 2023

Improving reader engagement by A/B testing article headlines sounds like a good idea until you peel back the onion to see if it makes any difference. offers the intelligence newsrooms crave to work smarter and more efficiently. Let’s take a closer look at why you need Parse.ly in your analytics toolkit. Time-wasting headline tests.

Analytics 52

Analytics Content Media Trends 52

Circle Studio

SEPTEMBER 15, 2022

Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms. Of all the channels available to marketers, email is the one channel your audience accesses regularly. Put a plan in place.

Email Marketing 60

Email Marketing B2B Marketing Campaigns B2B 60

Sprout Social

JUNE 10, 2021

There are many ways to reach a customer these days. Between social media, display ads and direct email newsletters, the possibilities are near endless. And also overwhelming. How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. What is an email newsletter? Nurture leads. Nurture leads.

Email Marketing 131

Email Marketing Newsletter Marketing Effectiveness 131

Hubspot

OCTOBER 28, 2020

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. But wrangling together all that data — and then properly analyzing it ?

Marketing 100

Marketing Hubspot Advertising Benchmark Social Marketing 100

Unbounce

SEPTEMBER 1, 2020

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. What’s the difference between a window shopper and a customer? I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead. So, what makes a CTA effective?

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Conversion Examples Landing Pages Click Rate 144

Hootsuite

MAY 27, 2020

There are a lot of things humans are better at than robots: Threading a needle. Roller skating. Kissing ( for now ). But in certain instances, technology has us beat. Take Facebook automation tools and software, for example. Table of contents. What is bad Facebook automation? What is good Facebook automation? What is bad Facebook automation?

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Automation Facebook Software Tools 144

Optinmonster

FEBRUARY 2, 2023

You can find metrics like bounce rate, exit rate, pages per session, time on page, clickthrough rate, and sales. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. Let’s get started! What Is eCommerce Conversion Rate?

Conversion Rate 122

Conversion Rate eCommerce Conversion Tips 122

Unbounce

MAY 7, 2020

Their A/B testing confirmed the natural assumption that a discount popup will do better on a product page (where potential buyers hang out) than on a blog where visitors might just be looking for information. And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch.

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Examples Design Click Rate Business 127

The Lead Agency

JUNE 22, 2020

A/B test different campaign copy. A/B testing , otherwise referred to as ‘split testing’, is a method of comparing two versions of content against each other to determine which works better. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. With 22.5% Create gated content.

Email Marketing 48

Email Marketing Buyer Personas Marketing Opt-out 48

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past.

Features 97

Features Email Marketing Service Best Practices 97

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Email Testing. Test different types of offers in your messages.

Tools 65

Tools Hubspot Email Marketing Trigger Marketing 65

Launch Marketing

DECEMBER 26, 2018

For example, what emails delivered the strongest clickthrough rates? Which subject lines resonated most strongly in you’re A/B tests? So, you’ve just completed a successful product launch- time to kick back and celebrate the culmination of all your hard work, right? Not quite. Reflect first on your pre-launch marketing plan.

Marketing Funnels 54

Marketing Funnels Marketing Strategy Clickthrough Organic Leads 54

Hubspot

APRIL 6, 2017

These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. The process of optimizing those conversions is exactly what CRO entails. The table below shows the impact of increasing your website’s conversion rate: Company A.

Conversion Rate 101

Conversion Rate Optimization Conversion Hubspot 101

Outbrain

SEPTEMBER 1, 2022

Words have power. There is no better proof than a well-written ad. The foundation of a great ad is the ad copy – the words used to inspire, intrigue, move, amuse, or surprise the audience. Effective ad copy compels the viewer to take the action that the advertiser wants. How to Write Ad Copy. The key to a successful ad is fast viewer engagement.

Ads 26

Ads CTR Click Rate Landing Pages 26

Hubspot

MAY 25, 2015

Let's say you have another landing page, Landing Page B, that gets 50 visitors to convert into leads for every 1,000 visits. Your next steps could be to see how Landing Page A differs from Landing Page B, and optimize Landing Page A accordingly. Optimizing your website to generate leads is a no-brainer. Unfortunately.).

Lead Generation 28

Lead Generation Landing Pages Optimization Generation 28