Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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What is pay-per-click, or PPC?

Choozle

Pay-per-click. a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher each time a user clicks on the advertisement. What is pay-per-click? noun.

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Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?%

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Applying a new skin to an existing website to make it look “pretty” won’t help you move the.

6 Tips to Boost Your Click-Through Rate on Social Media

RockContent

When you’re posting on social media — whether it’s to garner more readers for a fresh blog post you’ve just published, to get people to buy a newly launched product, or get sign-ups for your new email newsletter — your ultimate goal is to get people from the social platform to visit your website.

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How to Avoid Common Website Design Flaws

Webbiquity

A lot of work goes into building a website. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. It’s okay if the name of your website is written in script. There are countless ways you can improve upon the design of your website.

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Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

But a successful web strategy doesn’t end at your website. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online marketing presence, is more important than ever.

How to Fight Against the Rise of No-Click Search Results

Method and Metric

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. Now well into 2020, the trend of zero-click searches continues and marketers are looking to navigate this evolving landscape.

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Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Marketing Strategies Website Design & Development

To Scroll or Click? How to Choose Your Website's Navigation

SmartBug Media

When building a website and its navigation, an unavoidable but mandatory question should be considered: Should you build your site with fewer pages that have more content, requiring visitors to scroll and scroll, or with much shorter pages and, as a result, more clicking? Simply put, the answer—at least for general website building—is not that simple. Once you understand the important elements, you will be able to decide the best approach for your website.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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How To Convert Your Website Visitors to Engaged Leads

Marketing Insider Group

Content marketing drives free traffic to this website everyday. How does Michael convert them from a website visitor to an engaged lead? Leads that open and click your emails are your most engaged levels and have a higher chance of converting to a sale.

Stop redesigning your website

Biznology

What I see, over and over, is otherwise smart companies getting sucked into massive redesigns of their websites for no better reason than “it looks old.” So try not to redesign your website–except in that you are redesigning it in small ways every day. There.

Content Industrial Buyers Want from Supplier Websites

Industrial Marketing Today

Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing industrial website redesign website content

Keep consumers clicking on your online videos

Biznology

An email that includes a video component has a 96 percent higher chance of the reader clicking to the brand’s website from the email. The post Keep consumers clicking on your online videos appeared first on Biznology.

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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Click here to download it for free right now! Click To Tweet.

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The Best Website Building Software for 2020

SmartBug Media

On the hunt for the best website-building software to develop your online presence? It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. Best Website-Building Software.

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Making Pay Per Click really pay. Increase Click Throughs and Cost Per Conversions. Is PPC past its Sell By date?

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Does Your Website Architecture Hold Up?

Biznology

House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. But while “website architecture” is a term that clearly borrows from the building trades, it deserves our attention as something other than a trite way to think about how to construct a website. What is Website Architecture? Or go to Steve’s website.)

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.

Most Industrial Websites Miss the Mark

Industrial Marketing Today

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design.

8 Absolute Best Ecommerce Website Builders

Single Grain

This means that new entrepreneurs and business vets alike have a large variety of ecommerce website building tools to choose from. BigCartel may not have the extensive feature set of many of its competitors, but it’s the most focused website builder out of all the ones we’ve looked into.

Industrial Website Redesign for Marketing to Engineers

Industrial Marketing Today

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. A website redesign that […] The post Industrial Website Redesign for Marketing to Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

How to Track Multiple Website Conversions with Google Ads.

NuSpark

There are many types of website conversions. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform.

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

5 Ways Your Website Could Be Hurting Sales

Webbiquity

Unfortunately, many businesses don’t properly invest in making their website the best it can be. Think about the last time you visited a website that looked like it had been designed by an amateur. uptime to maximize your website’s effectiveness.

Solving for the Zero-Click Search Trend

Ledger Bennett

Google was playing the long game to keep users somewhere on their entities, finding the information they needed without clicking into anyone’s website. This new trend has forced the SEO industry to work even harder to compete for fewer clicks.

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Why You Need to Use Website Alert Banners + 5 Examples

Optinmonster

Are you updating your website’s services and looking for the best way to inform all of your clients? Luckily, there’s an easier solution: website alert banners. By the end of this article, you’ll know exactly how to create an alert banner on your website.

Improve your content for website search

Biznology

Most of my clients want their website search to work–they really do. There is a simple organizational method to improvement–one that you’ve probably applied other places–that you can use to get an organization to work together to make website search work.

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How to Improve Your Website Structure to Boost Your Profits

Single Grain

A lot of websites have a confusing structure. Today I will walk you through a strategy to improve your website structure, which can help you improve your search rankings and increase revenue from the same number of visitors. Click here to download it for free right now!

Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. PPC ads are ads that you pay for every time someone clicks on them.

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Why Many Industrial Websites Underperform

Industrial Marketing Today

There are many reasons for an industrial website’s failure to deliver anticipated results. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Content Marketing Industrial Marketing sales eneablers Website redesign The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary.

How to Track Post-Click Visitor Engagement In Your Next Email

Litmus

While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through to your website? Add post-click tracking ?. Add post-click tracking ?.

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Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO

Best Website Design Guides and Tips of 2010

Webbiquity

Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Mobile Website Design.

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