Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

NetLine

OCTOBER 30, 2023

In the B2B space, once you’re in the Black Hole, the silence is deafening. Your calls, clicks, and campaigns—they all fade into oblivion. NetLine’s own research has found that B2B organizations only have transparency into 2% of their buyer’s journey. Like astronauts untethered from their spacecraft, they float, directionless.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You’re not gonna click on that ad, right? Instead, you’ve gotta write copy that encourages visitors to click. Your ad’s design grabs a person’s attention, but it’s up to the copy to convince them to click. Why Ad Copy Matters.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With Google Ads, law firms only pay when someone clicks on their ad.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With Google Ads, law firms only pay when someone clicks on their ad.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

ClickDimensions

JULY 4, 2023

For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. A phrase “ Robot Clicks ” has become a catchall term used to try and describe this automated behavior. Click here They report mixed link usage—e.g.,

Correlation 52

Correlation Opt-out Mobile Advertising CAN-SPAM 52

Adobe Experience Cloud Blog

MAY 14, 2018

Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. The trouble is, most marketers still spend most of their time perfecting the pre-click experience than they do the post-click experience. What happens next is called the “post-click experience.”.

Optimization 134

Optimization Landing Pages Impressions Thought Leadership 134

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. In the left menu, click Notifications. At the top of the center column, click Mentions. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

ClearVoice

MAY 10, 2022

These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. Let’s dive in.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. What it does.

Click Fraud 96

Click Fraud Paid Search Agency Features Ads 96

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

Research 98

Research FAQ Training Amazon 98

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates.

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Heinz Marketing

JUNE 29, 2022

Click here to access the full research report. Today’s buyers are doing more independent research than ever before. To discover more observations and recommendations, check out the full research report: Roadblocks to Delivering a Competitive Buying Experience. 2022 Buying Experience Insights.

Buy 101

Buy Research Correlation Training 101

Heinz Marketing

OCTOBER 14, 2021

Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations. Click here to access the full research report. The post New Research: The New Sales Enablement Standard appeared first on Heinz Marketing.

Research 120

Research Ideal Customer Profiles Training B2B Sales 120

seo.co

OCTOBER 4, 2021

If you’ve never used it before, you can learn about doing keyword research here. Click on the image below to see larger version and hit the back button to come back here). Just enter in one of the search terms you’re looking at and hit enter (or click the Explore button). Click on the map until you zoom down to your area.

Keywords 98

Keywords Research SEO Search Marketing 98

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

SmartBug Media

JUNE 7, 2021

In fact, Litmus Research found that the ROI on email marketing is 38-to-1. To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Click-Through Rates. Once you get your contact to open your email, the next goal is encouraging them to click within your email.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

Hubspot

MARCH 15, 2021

Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel. Before you begin producing content, it's important to ask yourself, "Why do consumers click out of YouTube videos?". Why Consumers Click Out of YouTube Videos. Data Source.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Optinmonster

JUNE 4, 2021

The right timing can largely affect your campaign’s open and click-through rates. From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. In this post, we’ll share the best time to send emails based on recent marketing statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. Social Media Content Marketing Studies and Research. smm Click To Tweet. We’re in this together.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Heinz Marketing

NOVEMBER 9, 2021

Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. Click here to access the full research report. The post New Research: Drift – 2021 State of Conversational Marketing appeared first on Heinz Marketing. 2021 Key Findings.

Marketing AI 108

Marketing AI Research Conversion Marketing Management 108

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Contently

MARCH 22, 2019

You already spend enough researching, writing, and editing. Bloomberg’s attempt at covering the same story leaves potential readers slightly more confused, and therefore less likely to click: “ Mao’s Red Flag May Need to Evoke Panda DNA to Beat Audi.” You might have a quick brainstorm with your colleagues. .”

Work Management 167

Work Management SEO Forrester Creativity 167

The Forward Observer

APRIL 12, 2024

Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

ClearVoice

JUNE 28, 2022

Webmasters sometimes call this coveted spot a “zero-click” result or an “answer box,” but Google uses the term featured snippets. Featured snippets can help your website earn more clicks and help you establish yourself as an authority on your subject matter. How many more clicks? of all clicks.

FAQ 52

FAQ Features Optimization Click Rate 52

BenchmarkONE

NOVEMBER 19, 2020

Keyword research is the first step in a well-thought-out and successful SEO strategy. Because keyword research is such a determining factor in whether or not prospects discover your business, it’s natural to want to handle it with the utmost of care. Gone are the days of off-the-cuff keyword research. The results? a month. .

Paid Content 94

Paid Content Keywords Research Paid Search Agency 94

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. Open rates, click-through rates, and other standard email metrics all give you signals. Price explains, "With analytics that go beyond opens and clicks. Do buyer persona research. But, how do you do that?

Research 101

Research Buyer Personas Open Rate Click Rate 101

Method and Metric

APRIL 3, 2020

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. These findings were published by Rand Fishkin , founder of SparkToro, where data was sourced from the research done by clickstream data company Jumpshot. What are zero-click searches?

SERP 69

SERP Forecasting CTR Lead Scoring 69

Delivra

JANUARY 2, 2019

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. 3 ways to improve your click-through rate.

Click Rate 51

Click Rate Open Rate CTR Email Marketing 51

Convince & Convert

MAY 4, 2015

Smart, well-researched personas and their resulting campaigns will spark interest from more of the right people.”. Whether it’s a click, a like, or a purchase, at the end of the day, the goal of any marketer is to elicit human behavior ,” said Luke Summerfield. It forces everyone to talk to customers more.”. Why don’t they buy?

Conversion 164

Conversion Conversion Rate Paid Search Agency Psychographics 164

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. When it comes to what time and day you should send an email and days, we found some researched-backed best practices. the one below it) represents the click-to-open rate.

Research 101

Research CTR Best Practices Open Rate 101

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103