Only B2B

APRIL 3, 2024

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

NetLine

OCTOBER 30, 2023

In the B2B space, once you’re in the Black Hole, the silence is deafening. Your calls, clicks, and campaigns—they all fade into oblivion. That’s where intent data comes into play—more specifically, buyer-level intent data. Like astronauts untethered from their spacecraft, they float, directionless.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 127

Intent Data Lead Gen Intent Lead Scoring 127

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

Buyer Intent 102

Buyer Intent Intent Data Intent Demand Generation 102

NetLine

JULY 5, 2023

It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. What is Customer Intent? So, what is the customer’s intent to buy?

Intent 98

Intent Work Management Marketing Management Business 98

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle. First-Party Intent Data: Did you know?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Kevin Indig

OCTOBER 3, 2023

Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks. Learn More So, it’s out: leaked documents in Google’s antitrust lawsuit confirm Google uses clicks in ranking. Where and how does Google use clicks?

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

Intent 52

Intent CTR Intent Data Intent Signal 52

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. What Is an Exit Intent Popup? An exit intent popup is a popup window that appears when a visitor is about to leave your website.

Intent 95

Intent Top of Funnel Examples Conversion 95

NetLine

AUGUST 31, 2023

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. In this case, the managed package will be NetLine’s INTENTIVE Insights app.

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

Buyer's Journey 121

Buyer's Journey Domain Intent Analysis 121

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? and this particular marketing exec was quick to reject the idea of anything that didn’t incorporate an element of intent data. Do You Want Intent Data with That? Click To Tweet. The post Do You Want Intent Data with That?

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Only B2B

AUGUST 21, 2023

This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement. Intent data has emerged as a game-changer in B2B prospecting. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Spiralytics

AUGUST 12, 2021

Are your click-through rates (CTR) lower than usual? The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc. Understanding your CTR is key to attracting and maintaining high traffic. Here's how.

CTR 127

CTR Intent Relevance Click Rate 127

Sharpspring

AUGUST 10, 2021

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. In marketing, intent is the name of the game.

Intent 101

Intent Account Based Marketing Bombora Intent Signal 101

SalesIntel

JULY 26, 2021

And what role does intent data play in that process? The average click rate for their email campaigns used to be around 2-3%, and the percentage of recipients that downloaded their assets hovered around 0.6-0.8%. The click rate shot up to 12-15% and the downloads to 6-8%. With intent data, they get a much more powerful option.

Intent Data 98

Intent Data Intent Ideal Customer Profiles Case Studies 98

Only B2B

SEPTEMBER 28, 2021

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. Intent data can be classified into two categories: Source Of Intent Data.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You’re not gonna click on that ad, right? Instead, you’ve gotta write copy that encourages visitors to click. Your ad’s design grabs a person’s attention, but it’s up to the copy to convince them to click. Why Ad Copy Matters.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing? Active Intent.

Intent 90

Intent Paid Search Agency Allocation Marketing Budget 90

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

SEPTEMBER 28, 2021

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. Intent data can be classified into two categories: Source Of Intent Data.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

SmartBug Media

MAY 13, 2022

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. The next year I had a new teacher who explained things in a different way, and it clicked for me and got me caught up. click image for higher resolution) 2. The study offers some clues.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Martech

FEBRUARY 28, 2022

Much of the difference comes down to capturing, measuring and acting on intent. That’s where intent comes in. Intent makes the difference. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. When we focus on intent, we see email’s uses and value differently.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Abandoned cart and welcome emails also had the highest revenue per click for first purchase and conversion at $34.82 Abandoned cart notifications had a 23.9% respectively.

Click Rate 95

Click Rate Purchase Best Practices Trigger Marketing 95

Rev

MAY 21, 2018

When I first heard about third-party intent data five years ago, I loved the idea. To be sure, intent data should be one of many signals marketers use to identify when companies are in market. First, what is intent data? The Intent Data You Already Use. Third Party Intent Data You Can Buy. Sounds reasonable, right?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

ClickDimensions

JULY 4, 2023

For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. For example, products like Barracuda’s Multilevel intent analysis have been around for over ten years now. Click here

Opt-out 52

Opt-out Correlation CAN-SPAM Mobile Advertising 52

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Marketing Insider Group

MAY 19, 2020

It can encourage more clicks through to your brand website as well as increasing trust and conversions. The post How to Use EGC to Harness Search Intent and Draw Customers to Your Site appeared first on Marketing Insider Group. Bring More Traffic to Your Site and Better Talent to Your Team.

Intent 296

Intent Paid Search Agency Guidelines User-Generated Content 296

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Buying Cycle 108

Buying Cycle Intent Buy Intent Signal 108

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

NuSpark Consulting

DECEMBER 18, 2017

Instead, they surf the web, clicking here and there at their own pace and keeping persistent salespeople at bay. That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. So what is intent data and why is it so exceptional? Raise Your ROI: Match Content to Buyer Intent.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. There is definitely an opportunity for B2B brands to utilize Intent data insights for content strategy.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52