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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. industry, job title, seniority, edu, geo, groups, etc.) Why Sponsored Updates? Multiple targeting options (e.g. Why Outbrain? Why BuzzSumo?

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. With the previous programs, we averaged a 25% open rate among all our programs, with a 1% click-through rate and roughly 1.4%

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

Job Titles and Industries (Excluding Targeting Companies). As you can see above, we are targeting specific decision makers from the target companies, as well as specific decision makers in the industries we’d like to reach as a whole. Sometimes target audiences for different campaigns are from a range of industries and job experience.

Linkedin 373
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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Then segment audiences by company size, geo, or industry. Are my top 20 performing emails getting similar results for open rates and click through rates? Every audience is unique.

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The Importance Of Standing Out From The Crowd In Business

Webbiquity

In the US alone, around 627,000 new businesses open each year across a range of industries. Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. You have the potential to connect to clients across the globe in just a few clicks.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Work With Industry Influencers. Banner ads? And no one answers their phone anymore. The key is to make it creative.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Email: Track open and click-through rates, subscriptions, and spam complaints through your email marketing software. Marketing solutions can range in price from free to thousands of dollars per month. For the best results, invest in a solution that specifically caters to your industry. Consider your budget.