Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

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Should You Build Your Website on the HubSpot CMS?

Lead Liaison

Are you thinking you should build your website on the HubSpot CMS? HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. Regarding personalization, you can only do it if you’re using everything HubSpot.

31 Call-to-Action Examples You Can't Help But Click

Hubspot

Plus, I like how unobtrusive slide-in CTAs are -- as opposed to what my colleague Rachel Sprung calls the "stop-everything-and-click-here-pop-up-CTA." Click here for a tutorial on how to add slide-in CTAs to your blog posts.).

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4 HubSpot Sidekick Replacements for Email Tracking and Lead Generation

Leadfeeder

For a long time, HubSpot’s Sidekick was the go-to email tracking software for salespeople. In 2016, HubSpot announced the rebranding of Sidekick to HubSpot Sales, which was bundled as part of the HubSpot CRM and Sales product suite. While having little impact on those already using HubSpot’s CRM, this greatly impacted businesses using Sidekick alongside another CRM or users who did not use a CRM at all. It’s a very simple process to replace HubSpot Sidekick.

How HubSpot Uses Blogging to Rank #1 on Google

Hubspot

A lot of marketers want to know: how does HubSpot optimize for search? At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords. People are hungry for immediate answers.

These Emojis Can Increase Click-Through Rates, According to New Data

Hubspot

Which ones incentivize people to click your link? We wanted to answer those questions for you, so we studied 19,617,281 of our own HubSpot published posts across all social platforms: LinkedIn, Facebook, Twitter, Google Plus, and Instagram (Instagram was studied for a shorter duration).

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Best Practice Tips For HubSpot Sequences

Strategic-IC

Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. If you can automate this with a tool like HubSpot’s Sequences, you’ll set your team up for success, with a more efficient process. What Are HubSpot Sequences? HubSpot Sequences helps your marketing and sales teams to do exactly that.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. lifts in open rates and 6x lifts in click rates vs. email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Click graphic for an enlarged view.]. In a HubSpot eBook, the steps to developing lovable marketing are outlined: Develop a Stellar Marketing Offer - It should be educational and helpful, focus on the right stage of the sales funnel, and be in the right formats.

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. As a result, fewer users are clicking on the number one organic result. of clicks. Talk to us @HubSpot.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. HubSpot Integrations. Part Two: Integrations for Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft In what follows, we list the various integrations available from all six of the major marketing automation platforms we analyzed in our research. HubSpot Integrations. HubSpot Analytics and Data Integrations. Rocket One-Click.

HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. Brilliant work HubSpot! HubSpot.

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10 B2B Email Marketing Optimization Hacks for More Opens and Clicks

Circle Studio

Here are 10 B2B email marketing optimization hacks that can help you get more opens and clicks. In fact, HubSpot’s Science of Email Marketing research revealed that 65% of people prefer emails with mostly images rather than mostly text. Hopefully these tips will provide you with some ideas on how to optimize your email marketing efforts for more opens and clicks. The post 10 B2B Email Marketing Optimization Hacks for More Opens and Clicks appears on circle S studio.

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Pinterest, Bob Marley, and HubSpot doing it right

Reachforce

Tips and tricks appear from time to time (you can find one from HubSpot here , in fact) but comprehensive guides for B2B marketers are slim. As a marketer with a love of all things Marley, I couldn’t very well not click on it, right? The link directed me in short order to HubSpot’s Pinterest page. Branding: If it were just the topics and organization of the boards, HubSpot would still be ahead of most organizations. Swing by the HubSpot page and take a look around.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter. clicks.

HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. For the 2013 State of Inbound Marketing Report, HubSpot surveyed over 3,300 marketers from 128 countries.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. and median click rate of 6.5%. and a median click rate of 6.3%.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

The answer to getting noticed in busy news feeds is to get people clicking, viewing, and interacting with your posts. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical.

Are Facebook Clicks Totally and Utterly Meaningless?

Hubspot

Clicks don't matter. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency.

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Migration -- Hubspot's conversion team takes your existing site and migrates it to their platform. Hubspot is about education more than it is CMS.

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

We used a simple Chrome browser extension tool that would allow our reps to record their tabs, screens, faces, and voices with one click. Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.

HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

Terminus

Terminus partnered with HubSpot to create the Account-Based Selling Worksheet combining ABM and inbound marketing strategies for pipeline acceleration. Check out this account-based selling worksheet… Click To Tweet.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.). Are you excited for HubSpot's new European headquarters in Dublin

Avoiding the Queue: Brick vs. Click [Cartoon]

Hubspot

Connect with HubSpot An ecommerce marketing cartoon.

16 Call-to-Action Formulas That Make People Want to Click

Hubspot

If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas. HubSpot offers complimentary assessments to marketing professionals. Good things happen when you create killer calls-to-action.

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Hubspot

I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 30, 2014. This tweet received 175 clicks.

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Longer Tweets Generate More Clicks on Twitter [New Data]

Hubspot

One of the most common questions asked has been regarding click-through-rates (CTR). I calculated CTR as the number of clicks on a link divided by the number of followers the user had when he/she tweeted it. Why do you think Twitter users are more likely to click on longer tweets?

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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Update #2: Facebook will be devaluing click-bait headlines.

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We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

Who should guest host HubSpot TV?

Hubspot

We've had a fun filled 2 years on HubSpot TV , but for the next couple weeks my co-host Karen Rubin is away. Don't know what HubSpot TV is? Click here to vote on the Guest Host for HubSpot TV (Voting closes 12 noon on September 1.). Connect with HubSpot

Which Links in Your Email Marketing Get the Most Clicks?

Hubspot

But have you ever wondered which links within your email sends engage recipients (that is, get them to click) the most? To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012.

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The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Easily register or transfer domain names, add email and website services with one click, and investiage new naming options like.club and.link. Share the link, then see how many times it was clicked and when, as well as geographic regions. No clicks or keystrokes required.

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How to Generate Click-to-Tweet Links for Your Content [Quick Tip]

Hubspot

Here''s a text example: HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. Source: @HubSpot] ( Click to Tweet! ). This post will show you how to craft a click-to-tweet CTA in either text or button form.

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Women Click Facebook Ads More Than Men [Data]

Hubspot

Who clicks on Facebook ads? Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. Connect with HubSpot

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