Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

Should You Build Your Website on the HubSpot CMS?

Lead Liaison

Are you thinking you should build your website on the HubSpot CMS? HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. Regarding personalization, you can only do it if you’re using everything HubSpot.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment


I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]


Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. and median click rate of 6.5%. and a median click rate of 6.3%.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017


At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. lifts in open rates and 6x lifts in click rates vs. email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms.

Are Facebook Clicks Totally and Utterly Meaningless?


Clicks don't matter. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency.

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%


Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

Best Practice Tips For HubSpot Sequences


Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. If you can automate this with a tool like HubSpot’s Sequences, you’ll set your team up for success, with a more efficient process. What Are HubSpot Sequences? HubSpot Sequences helps your marketing and sales teams to do exactly that.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment


The answer to getting noticed in busy news feeds is to get people clicking, viewing, and interacting with your posts. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical.

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment


We used a simple Chrome browser extension tool that would allow our reps to record their tabs, screens, faces, and voices with one click. Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework.

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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines


Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Update #2: Facebook will be devaluing click-bait headlines.

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How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)


Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email


A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands.

Lead Forensics vs Hubspot vs Leadfeeder


An in-depth comparison of how Leadfeeder compares to two other platforms, Lead Forensics and Hubspot for tracking what companies are visiting your website. In particular, two competing platforms we discuss with customers often are Lead Forensics and Hubspot. The chart below gives a quick comparison of Hubspot, Lead Forensics, and Leadfeeder. Leadfeeder Lead Forensics Hubspot Sales. Both Hubspot and Leadfeeder bill month-to-month.

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We Completely Redesigned the HubSpot Blog. Here's Why.


If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

How Frequently Should I Publish on Social Media? A HubSpot Experiment


I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter. clicks.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like


Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. Now that we’ve defined compounding posts, we can share what we found when we reviewed the archives of HubSpot’s own blog.

How to Generate Click-to-Tweet Links for Your Content [Quick Tip]


Here''s a text example: HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. Source: @HubSpot] ( Click to Tweet! ). This post will show you how to craft a click-to-tweet CTA in either text or button form.

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HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet


Terminus partnered with HubSpot to create the Account-Based Selling Worksheet combining ABM and inbound marketing strategies for pipeline acceleration. Check out this account-based selling worksheet… Click To Tweet.

20 Tremendous Digital Marketing Stats and Facts


The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. The average click-through rate of display ads across all formats and placements is 0.06%. HubSpot ).

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Hello Europe! HubSpot's Heading to Dublin, Ireland


HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.). Are you excited for HubSpot's new European headquarters in Dublin

Making Cents of Inbound Marketing: An Interview With HubSpot's CFO


In this kit, I''ve placed special emphasis on the CMO-CFO relationship -- which means, of course, that I''ve spent some quality time hashing it out with my own CFO at HubSpot, John Kinzer. An Interview with HubSpot CFO John Kinzer. And, personally, I''ve never really clicked on PPC ads.

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HubSpot's 2015 Year in Review: A Movement That Moved the Needle


For HubSpot, it was a year of moving the needle -- and being moved along the way. The personal stories of individual people whose careers have dramatically changed trajectories for the better after embracing HubSpot and inbound get me every time.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul


A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.

Which Links in Your Email Marketing Get the Most Clicks?


But have you ever wondered which links within your email sends engage recipients (that is, get them to click) the most? To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012.

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Infographic: The State of Marketing Automation Maturity

The Point

Click on the infographic below to view full size. Are most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?


Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). See if you get more clicks on that CTA if you place it higher in the post.

How to Write Call-to-Action Copy That Gets Visitors Clicking


If the copy you craft doesn't draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales. For instance, HubSpot's call-to-action for joining our email list is "Get the world's best marketing resources right to your inbox! Connect with HubSpot

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The 23 Best Content Ideation Tools


Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. Click to dig up an idea. HubSpot. Great content—the kind that resonates with your audience—starts with great topic ideas.

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6 Qualifications for an eCommerce Click and Mortar Business


Transforming your brick and mortar store into a click and mortar business could be a very profitable and wise decision for your business in 2011. Should you turn your brick and mortar business into a click and mortar store to compete? Free Webniar: eCommerce "Click and Mortar".

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11 Sure-Fire Ways to Increase Email Click-Through Rates


But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). Let's start improving that email click-through rate to really give your CMO something to smile about.

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The 24 Best Online Writing Tools and Apps


Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. Showcase reviews: Hubspot, SiteTuners. HubSpot.

Announcing the Next Generation of HubSpot's Inbound Marketing Platform


We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.

Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot


That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Mark Roberge, HubSpot. "We’ve

Does the Word 'Free' Affect Email Deliverability & Click-Through Rates? [A/B Test]


Does my click-through rate improve if I use the word “free?”. That is to say, even if my deliverability suffers, does the higher click-through rate make up for the hit? We measured deliverability with two software tools: 1) Return Path and 2) HubSpot. Click-Through Rate Results.

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Dear HubSpot: My Mom Is the Only Person Reading My Blog


Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Hey folks, welcome to the second installment of this column.

87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). 70% of the links search users click on are organic.

6 assumptions push marketing gets wrong


Digital audiences will click those links. Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. If they pay for the clicks, it’s all just click waste that does nothing to build trust with the audience.