31 Call-to-Action Examples You Can't Help But Click

Hubspot

Plus, I like how unobtrusive slide-in CTAs are -- as opposed to what my colleague Rachel Sprung calls the "stop-everything-and-click-here-pop-up-CTA." Click here for a tutorial on how to add slide-in CTAs to your blog posts.).

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How HubSpot Grew Online Customer Reviews By 157%

Hubspot

At HubSpot, we know reviews are important for driving leads to our product in the first place. Email is a staple at HubSpot, and we often communicate with our customers via email. At HubSpot, we asked people to review us on occasion after they closed a deal in HubSpot CRM.

83

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

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These Emojis Can Increase Click-Through Rates, According to New Data

Hubspot

Which ones incentivize people to click your link? We wanted to answer those questions for you, so we studied 19,617,281 of our own HubSpot published posts across all social platforms: LinkedIn, Facebook, Twitter, Google Plus, and Instagram (Instagram was studied for a shorter duration).

112

Should You Build Your Website on the HubSpot CMS?

Lead Liaison

Are you thinking you should build your website on the HubSpot CMS? HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. Regarding personalization, you can only do it if you’re using everything HubSpot.

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Best Practice Tips For HubSpot Sequences

Strategic-IC

Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. If you can automate this with a tool like HubSpot’s Sequences, you’ll set your team up for success, with a more efficient process. What Are HubSpot Sequences? HubSpot Sequences helps your marketing and sales teams to do exactly that.

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HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet

Terminus

Terminus partnered with HubSpot to create the Account-Based Selling Worksheet combining ABM and inbound marketing strategies for pipeline acceleration. Check out this account-based selling worksheet… Click To Tweet.

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How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter. clicks.

114

Lead Forensics vs Hubspot vs Leadfeeder

Leadfeeder

An in-depth comparison of how Leadfeeder compares to two other platforms, Lead Forensics and Hubspot for tracking what companies are visiting your website. In particular, two competing platforms we discuss with customers often are Lead Forensics and Hubspot. The chart below gives a quick comparison of Hubspot, Lead Forensics, and Leadfeeder. Leadfeeder Lead Forensics Hubspot Sales. Both Hubspot and Leadfeeder bill month-to-month.

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What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. To help, we pulled some email marketing benchmark data from HubSpot''s 11,500+ customers. and median click rate of 6.5%. and a median click rate of 6.3%.

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

112

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

The answer to getting noticed in busy news feeds is to get people clicking, viewing, and interacting with your posts. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical.

105

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

We used a simple Chrome browser extension tool that would allow our reps to record their tabs, screens, faces, and voices with one click. Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

130

Are Facebook Clicks Totally and Utterly Meaningless?

Hubspot

Clicks don't matter. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

My own dashboard carefully tracks deliverable rates, open rates, click through and on-page conversion but sometimes I forget to look back at what the mail looks like to the recipient.

141

10 B2B Email Marketing Optimization Hacks for More Opens and Clicks

Circle Studio

Here are 10 B2B email marketing optimization hacks that can help you get more opens and clicks. In fact, HubSpot’s Science of Email Marketing research revealed that 65% of people prefer emails with mostly images rather than mostly text. Hopefully these tips will provide you with some ideas on how to optimize your email marketing efforts for more opens and clicks. The post 10 B2B Email Marketing Optimization Hacks for More Opens and Clicks appears on circle S studio.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.

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HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. Brilliant work HubSpot! HubSpot.

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How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Click graphic for an enlarged view.]. In a HubSpot eBook, the steps to developing lovable marketing are outlined: Develop a Stellar Marketing Offer - It should be educational and helpful, focus on the right stage of the sales funnel, and be in the right formats.

163

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Click image to enlarge.). Are you excited for HubSpot's new European headquarters in Dublin

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Avoiding the Queue: Brick vs. Click [Cartoon]

Hubspot

Connect with HubSpot An ecommerce marketing cartoon.

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16 Call-to-Action Formulas That Make People Want to Click

Hubspot

If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas. HubSpot offers complimentary assessments to marketing professionals. Good things happen when you create killer calls-to-action.

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Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Migration -- Hubspot's conversion team takes your existing site and migrates it to their platform. Hubspot is about education more than it is CMS.

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Hubspot

I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. — HubSpot (@HubSpot) June 25, 2014. — HubSpot (@HubSpot) June 30, 2014. This tweet received 175 clicks.

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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Update #2: Facebook will be devaluing click-bait headlines.

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Pinterest, Bob Marley, and HubSpot doing it right

Reachforce

Tips and tricks appear from time to time (you can find one from HubSpot here , in fact) but comprehensive guides for B2B marketers are slim. As a marketer with a love of all things Marley, I couldn’t very well not click on it, right? The link directed me in short order to HubSpot’s Pinterest page. Branding: If it were just the topics and organization of the boards, HubSpot would still be ahead of most organizations. Swing by the HubSpot page and take a look around.

100

We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

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Longer Tweets Generate More Clicks on Twitter [New Data]

Hubspot

One of the most common questions asked has been regarding click-through-rates (CTR). I calculated CTR as the number of clicks on a link divided by the number of followers the user had when he/she tweeted it. Why do you think Twitter users are more likely to click on longer tweets?

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Who should guest host HubSpot TV?

Hubspot

We've had a fun filled 2 years on HubSpot TV , but for the next couple weeks my co-host Karen Rubin is away. Don't know what HubSpot TV is? Click here to vote on the Guest Host for HubSpot TV (Voting closes 12 noon on September 1.). Connect with HubSpot

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Which Links in Your Email Marketing Get the Most Clicks?

Hubspot

But have you ever wondered which links within your email sends engage recipients (that is, get them to click) the most? To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012.

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How to Generate Click-to-Tweet Links for Your Content [Quick Tip]

Hubspot

Here''s a text example: HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. Source: @HubSpot] ( Click to Tweet! ). This post will show you how to craft a click-to-tweet CTA in either text or button form.

74

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.

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Making Cents of Inbound Marketing: An Interview With HubSpot's CFO

Hubspot

In this kit, I''ve placed special emphasis on the CMO-CFO relationship -- which means, of course, that I''ve spent some quality time hashing it out with my own CFO at HubSpot, John Kinzer. An Interview with HubSpot CFO John Kinzer. And, personally, I''ve never really clicked on PPC ads.

63

Women Click Facebook Ads More Than Men [Data]

Hubspot

Who clicks on Facebook ads? Well, at least they click more than men. Some new research from Facebook marketing agency Social Code correlated click-through rate data with gender information of the audience that viewed the ads. Connect with HubSpot

63

Coupons: Better with Click or Brick? [Cartoon]

Hubspot

Connect with HubSpot Opening an eCommerce version of your brick and mortar store is an important business decision many retail business owners face. One advantage of taking your business online is the ability to do better couponing and customer targeting.

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How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post.

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HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. For the 2013 State of Inbound Marketing Report, HubSpot surveyed over 3,300 marketers from 128 countries.

159

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Hubspot

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands.

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