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How to Improve Your Product With Remote Focus Groups

ClearVoice

For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Many businesses are figuring out how to best work with focus groups that are now remote to build and improve their products. Click To Tweet.

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How to Use Click Tracking to Optimize Your Landing Pages

Unbounce

That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. Let’s first take a look at how click tracking works. What Is Click Tracking? 3 Ways Click Tracking Helps Optimize Your Landing Page.

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Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

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Focus Group on Must-Know Instagram User Behavior Stats [Data Study]

ClearVoice

ContentMarketing | #SocialMedia | @SingWeist Click To Tweet. What actions do you perform on Instagram: Do you click the link in the bio? . Fifty-six percent of individuals stated that they would not click a link in the bio section of an Instagram profile. ContentMarketing | #SocialMedia | @SingWeist Click To Tweet.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

This can show you what keywords have the highest click-through rate, which can correlate to user interest. Focus Groups. It’s also fairly easy (with some planning) to hold your own focus group if it’s not something your company does regularly. Existing Audience Surveys. Utilize User-Generated Content.

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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

Zero-click search. A zero-click search or a no-click search is a search result that doesn’t send users to a non-search engine or third-party website. Nearly 65% of Google searches ended without a click to another web property. Look for B2B firms to make a concerted effort to address core web vitals in 2022.

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The pros and cons of different attention metrics

ClickZ

Signals commonly in use, like clicks, scrolls and mouse hovers, are valuable, though they represent an incomplete picture of attention. Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Heavy clicking and scrolling might suggest to you an attention outcome.