Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. By simply including a teaser video in our one of speaker spotlight emails we received a click-through rate that was 6 times higher than the industry average.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. PPC Is Measurable & Trackable.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. PPC Is Measurable & Trackable.

Cost Per Click 68

Cost Per Click PPC Advertising Agencies Cost Per Thousand 68

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. PPC Is Measurable & Trackable.

Cost Per Click 60

Cost Per Click PPC Advertising Agencies Cost Per Thousand 60

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. To nominate someone for this series, click here. Anna Fisher.

Work Management 71

Work Management Zoominfo Marketing Management Event Marketing 71

Martech

MAY 10, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Gen 103

Lead Gen ROI Webinar Metrics Marketing & Strategy 103

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Generation 102

Lead Generation ROI Webinar Metrics Marketing & Strategy 102

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Embrace Marketing Partners. Banner ads? And no one answers their phone anymore. The key is to make it creative.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

APRIL 28, 2021

For instance, if you only have an email address, it would be a hassle for someone on a mobile phone to click away from your website to their email provider. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Navigate the Channel

AUGUST 10, 2017

You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking event. If your contact is not yet a LinkedIn connection, go to their profile and click on the ellipsis at the top right.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Martech

JANUARY 10, 2024

Dig deeper: The secrets of successful martech event marketing Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Get MarTech! We’d like to know how it’s been for you.

Conference 115

Conference Tips Work Management Marketing Management 115

Webbiquity

JANUARY 22, 2021

Of course, you need more than a USP in order to be able to stand out; you need to make your product and brand marketing compelling. You have the potential to connect to clients across the globe in just a few clicks. The digital age has made it easier and less costly to reach a large audience.

Business 238

Business Startups Paid Search Agency Press 238

Vision Edge Marketing

OCTOBER 25, 2022

The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

The Point

OCTOBER 29, 2021

8 Surprising B2B Use Cases for Chatbots Click To Tweet. Events like Webinars are one example. When someone clicks on the “register now” button, use a pop-up chatbot (“Hi there! Consider adding custom chatbots to thank you pages as a way to identify hot leads that might be ready to talk to sales.). What’s your email address?”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

The Point

MARCH 22, 2024

They should be more specific and tangible and communicate how the reader will benefit, for example: * Learn the 3 key marketing use cases for AI * Discover a 5-point plan for crafting an effective AI strategy * Hear first-hand how to develop a roadmap for implementing AI in your organization How to Make a Webinar Email Stand Out Click To Tweet 3.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant. Qualify them first. Qualify them first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Marketing Insider Group

NOVEMBER 17, 2021

While event-specific sales, such as tickets, certainly help your business, you should also consider how your events can start attendees on the path to becoming attendees. Marketing engagement. How many guests respond to your marketing messages? Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Online Marketing Institute

DECEMBER 1, 2010

If your event or organization does have a Facebook Page, you should create the event through that Page. It is a bit convoluted, but start by going to your Page and click “Edit Page&# in the lefthand navigation. Click “Applications&# in the left hand navigation. Leave a Reply Click here to cancel reply.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Martech

JUNE 3, 2022

Click here to download! Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns.

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. click path or journey), MMM will typically be at the media channel or campaign level, with some newer approaches claiming to get as low as the ad group. MMM can apply to any KPI that is tracked consistently over time.

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Oktopost

SEPTEMBER 30, 2021

Prior to Replicant, Katie helped launch Salesforce’s AI platform, Einstein , where she led product marketing for Salesforce’s suite of deep learning products, overseeing GTM strategy, sales enablement, thought leadership, and customer and event marketing. Catch all episodes here. Like What You Heard? Help us get the word out!

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Only B2B

FEBRUARY 11, 2024

For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Sword and the Script | B2B

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. It’s 100% bad news for digital marketing. and Europe.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

Heinz Marketing

MAY 25, 2021

Typical marketing organizations divide roles by type of responsibility. Marketing teams are typically delineated by what they do: digital marketing, event marketing, content marketing, marketing ops, marketing analytics, etc. Right People/Right Skillsets.

Planning 127

Planning Work Management Multi-Channel Marketing Management 127

markempa

AUGUST 25, 2014

But, if you have more time, or if one really strikes you, click on the link for the entire article and supporting creative samples. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Oktopost

AUGUST 10, 2022

Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. Click on the podcast subscription and scroll down to Ratings & Reviews to give it a star rating. Catch all episodes here. Like What You Heard? Help us get the word out!

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Heinz Marketing

JULY 8, 2021

In our latest crusade to learn more about how marketers are navigating virtual and hybrid event waters, we teamed up with ON24 and Market2Marketers and asked 200 B2B marketers about their thoughts on the future of marketing events. Click here to access the full research report. Virtual Events.

ROI 68

ROI Research Marketing & Strategy Marketing Strategy 68

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

The Point

MAY 10, 2011

To add this event to your calendar, click here. Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. In the context of a blog, themes identify with the categories of a blog.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319