Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Video Created for the Industry or Vertical 2. Amnesty International Earns an 83% Click-Through Rate 7.4 Contents 1. One-to-One Video 1.1.2

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

SmartBug Media

JULY 20, 2023

June 2023 Klaviyo Expands Into Wellness Vertical Learn More > Klaviyo Update Details Are you a health and wellness business offering client-based services? SmartBug's Impact SmartBug is excited to be partnering with Klaviyo in this vertical expansion. Klaviyo’s new solution is for you. Does that sound right for you?

Product 52

Product Advertising Agencies Verticals Template 52

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. What is email click-through rate?

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Liveintent

JANUARY 22, 2021

Christmas and Hanukkah might fall in December, but health and wellness marketers get to open their presents after the new year: high clicks and conversions from consumers looking to make good on those resolutions. That means the marketing space can get pretty crowded with campaign spend, messaging, and yes, misinformation.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Oktopost

MARCH 4, 2024

An Amazon sale is completed in as few as two or three clicks. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. It’s that simple. In B2B SaaS, this is more complex.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Liveintent

AUGUST 3, 2022

It’s hyper-targeted, enabling you to reach people ready to buy now and optimize campaigns to focus on opportunities that help you meet your business goals. Imagine you pay five dollars to serve an ad, and a customer clicks on that ad and purchases your product, priced at $100. And why wouldn’t it? Let’s take a look.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). It saw a new generation of purpose-built CDP systems for vertical industries and personalized messaging. There was a sharp drop in new CDP funding. Acquisitions.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Martech

JANUARY 6, 2022

Click here to download! What match rate can we expect, given our vertical market and database size? personalized email or ad campaign execution)? Do you have other clients in our vertical? Also, inaccurate targeting wastes campaign spending and fails to generate results. How much of your data is addressable?

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115

Martech

DECEMBER 27, 2023

This master brain will bring orchestration and order to AI model training and decision-making, much as CRM did for email, and CDPs are doing for customer data.” In 2024 — no matter the vertical — data consistency will become a must-have. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Liveintent

AUGUST 9, 2022

Yes, it’s tempting to focus on performance campaigns that drive conversions and revenue. But it’s important to remember that brand awareness campaigns can help you build your pipeline for the future. And they can do that with brand awareness campaigns. Brand awareness should be a top priority for marketers.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

DiscoverOrg

MARCH 8, 2017

Your Email Campaign is Bound to Get Shut Down. Email marketing providers take the quality of your contact lists seriously. Campaigns with high bounce rates or tarnished domain reputations get red flagged quick. Bounce Rates – ISPs require email marketing providers to enforce certain bounce rate thresholds.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Contently

FEBRUARY 2, 2021

web, email, blog, video). Both jobs involve putting words together well, but the essential skill sets required for a display ad campaign versus an e-book series are very different. For content marketing positions, I want writers with deeper vertical expertise who know what they’re talking about. For ads, I want creativity.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Liveintent

JANUARY 18, 2022

To help you make the most of the football season, we’ve compiled some tips and tricks for your email advertising campaigns with LiveIntent. If advertising during the Big Game is your bag, leveraging data you collected from a past campaign is worth your while. Don’t have any first-party data to use for a campaign?

Newsletter 77

Newsletter Advertisements Advertising Curation 77

Envy

FEBRUARY 13, 2021

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Martech

MAY 6, 2022

Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it.

Budget Programs 103

Budget Programs Work Management Marketing Management Planning 103

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. Data enrichment.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

Optinmonster

MAY 20, 2022

OptinMonster can serve a Facebook (Meta) ad pixel when users subscribe to your email list or otherwise interact with campaigns on your website. You may need to click More to show all the options. Click the green circle labeled Connect Data Sources and select Web. Click Create Pixel. Click Continue Pixel Setup.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

6sense

JANUARY 24, 2022

Don’t Forget Verticalization. And a lot of that has to do with verticalization.”. The team then developed content to educate verticals that are less familiar with the technology companies like 6sense, and used PathFactory to set up experiences dynamically generated to serve this content to those segments.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

Martech

JANUARY 26, 2023

Click here to download! Does the platform enable other marketing automation capabilities, such as automatically generating online display or email nurturing campaigns? Strategy and product roadmap Do you have other clients in my vertical? Phone numbers Do you offer both local and toll-free numbers? If so, which ones?

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Televerde

JANUARY 11, 2021

Did they have a slow or poor experience with someone via your chat or email? Use a specific personalized landing page for each Google PPC campaign and social media advertisement. Choose something non-promotional and useful so they feel compelled to click. Create a New Email Journey. Did the lead convert with a competitor?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Porch Group Media

DECEMBER 17, 2019

According to recent research by Merkle , data is the primary driver for executing these personalized campaigns and experiences. In another study by the Data & Marketing Association, 77% of email ROI is reported to be generated from targeted, triggered messages. 37% – campaign activity. Data-Based Triggers.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

Sword and the Script | B2B

SEPTEMBER 29, 2020

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Rev

APRIL 12, 2023

At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. Each ABM campaign requires careful planning and an intimate understanding of what will resonate with each customer segment. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. but when you’re starting out, there is a good chance that the first email you set up will be a newsletter. Email newsletters are weekly or monthly roundups of company news or offers, depending on your industry.

Marketo 94

Marketo Newsletter Verticals Lock-In 94

Martech

JUNE 17, 2022

Click here to download! What match rate can we expect, given our vertical market and database size? personalized email or ad campaign execution)? Also, inaccurate targeting wastes campaign spending and fails to generate results. Once you have moved beyond those steps, begin reaching out for demonstrations.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Vendors 112

Unbounce

JANUARY 28, 2020

And how did he get my email?) We pulled the lid off a few of Packlane’s landing pages to find out how they use them to create speedy, beautiful, super-targeted campaigns. When they do, they undermine your campaign thanks to inconsistent branding, rushed copy, or poor-quality images. Oodles of effort? Oodles of conversions?

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Liveintent

JANUARY 25, 2022

Rather than wait until 2023 to test different ways of targeting audiences and customizing campaigns, it’s smart to look into alternatives now to ensure you’re well prepared. Inventory packages bring relevancy to ad experiences by targeting content based on context or within a specific vertical.

Advertising Agencies 71

Advertising Agencies Curation Funnel Advertising Newsletter 71

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Martech Advisor

DECEMBER 23, 2019

Unlike a website, a landing page is not something visitors will find through a search engine or stumble upon when browsing the internet, so when people come to your landing page, they’ve likely clicked on a specific link in an email you sent them or an ad you placed online. You can even track page visits and sales.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. It involves creating personalized campaigns for each account, with the goal of driving more qualified leads and higher ROI from those accounts.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. It involves creating personalized campaigns for each account, with the goal of driving more qualified leads and higher ROI from those accounts.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SalesIntel

NOVEMBER 17, 2022

Email Marketing. Email marketing is one of the oldest but still most successful digital marketing tactics. Compared to other industries, the effectiveness of email marketing within the education industry outperforms its effectiveness in other verticals. Try Our EdTech Data Free.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Martech Advisor

SEPTEMBER 25, 2019

Email isn't dead. Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Email is far from dead. Email is far from dead. saw an impressive 20% year-over-year increase to 3.6%

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

SocialPilot

JANUARY 15, 2024

Videos that can be watched vertically on mobile devices showed the most engagement on Facebook. As per a study by Vidyard, marketers achieved a 34% higher conversion rate by including video content in their marketing campaigns. The email subject line with the word “video ” has a 19% more open rate than other subject lines.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

LeadSquared

JULY 12, 2019

It’s tough to market your agency online without going into three figures or more per campaign, especially if you’re using Google Ads or retargeting. You can also set up email drip campaigns that send out scheduled content on your behalf without you having to click the Send button yourself. There are 3.7

Paid Search Agency 52

Paid Search Agency Advertising Agencies Verticals Advertising Funnels 52