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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Did you know that 51% of searches end without a click-through? There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features? Let’s introduce you to the most common SERP features.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

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Feature Update! New “URL contains” display condition

Ontraport

Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain. The links on your ads send your leads to the same page, and your UTM variables tell you which ad your lead clicked: mysalespage.safechkout.net?utm_campaign=Free+Month+Offer.

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FAQs & Zero Clicks: How to Optimize for Google’s Featured Snippets

ClearVoice

Webmasters sometimes call this coveted spot a “zero-click” result or an “answer box,” but Google uses the term featured snippets. Here’s everything you need to know to understand how featured snippets work and see your content highlighted in Google’s search results. How many more clicks?

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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for. Each button click allows a follow up message to be displayed, giving the option to thank the user and potentially provide another offer. Conversation Ads. Ad Engagements. Website Visits. Company Growth Bidding.

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How to Optimize Your Product Listing Ads For More Clicks

Unbounce

So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results. These ads are highly targeted and tailored to your search, and they allow you to click through to purchase a product directly.

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