Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

MARCH 17, 2021

Click on the image to open the PDF. The post Five Reasons Why Account-Based Experience (ABX) Matters appeared first on Account-Based Marketing – Demandbase. Here are five reasons why it’s time for ABX, the next evolution in B2B go-to-market strategies.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Click on the podcast subscription and scroll down to Ratings & Reviews to give it a star rating. Meet Justin Levy.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Top Rank Marketing

NOVEMBER 15, 2023

Paul Dobson “Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties.” — Paul Dobson @svengelsk Click To Tweet Ursula Ringham Head of Global Influencer Marketing SAP @UrsulaRingham Authentic engagement will be key in 2024 and beyond.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! However, if you’re sending emails to prospects who have never heard of your brand, you’re likely to see low open and click-through rates. appeared first on Demandbase. With so much competition for attention, it can be tough to stand out from the crowd.

ROI 71

ROI Ads Allocation DemandBase 71

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Today, he has helped establish Demandbase as the leader in the region. Catch all episodes here.

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

DemandBase

MARCH 30, 2020

The KPIs are reach and clicks and, for the savvier buyers, downstream post-click behavior that differentiates the value of one user or profile versus others. Nor are we optimizing to those consumer outcomes like clicks, likes, etc. Trust in specialization and expertise and see it through. Remember the pin factory.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

DemandBase

MARCH 16, 2020

I’m not chasing clicks or optimizing CPMs. When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Impressions! Account-Based Marketing has entirely changed what I do.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet. If no one clicks on your ad, change the copy, creative treatment, offer, CTA, or find a more qualified audience. In other words, it’s time to get busy practicing Account-Based Marketing (ABM)!

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Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

InsightSquared

SEPTEMBER 5, 2018

To book a time to meet with us, click here. Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

The Point

AUGUST 25, 2020

12 Questions – A Checklist for #ABM Readiness Click To Tweet. . – Have you defined a typical buying center at the target accounts? Are those roles different in any way from your target personas? Ideal Customer Profile (ICP). – How is your ICP defined? Industry, Company Size, Installed Technologies, Other).

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

DemandBase

JANUARY 28, 2020

We heard from our customers and even our Demandbase colleagues, that manually updating account lists was time-consuming and drained advertising budgets. When we first introduced Dynamic Audiences late last year, we rolled it out to the Demandbase marketing team. But turning those insights into actions is harder than it seems.

Intent 60

Intent DemandBase Advertisements Advertising 60

Martech

JANUARY 21, 2022

Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. Click here to download! clicks and content views)? Once you have moved beyond those steps, begin reaching out for demonstrations.

Account Based Marketing 116

Account Based Marketing Marketing Automation Services Marketing Management Vendors 116

DemandBase

JUNE 18, 2020

With a few clicks and some search engine usage, you can find yourself down a rabbit hole overflowing with specific, valuable and relevant content, allowing you to showcase your sleuthing skills. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

DemandBase

JUNE 25, 2020

I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). I recommend verbatim repetition of the same basic message throughout the entire ad experience, from impression to click-to-action. Add to this that we all have shorter attention spans than ever. (I I know, I know.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Engagio

JUNE 7, 2023

It’s more important to be able to prove the value of advertising through tangible results, rather than getting caught up in click rates. The post Growthbusters – Stop Wasting Your Advertising Budget On Irrelevant Audiences appeared first on Demandbase. Want to learn more? Check out the full video on DBTV!

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

DemandBase

MARCH 10, 2020

In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. If they click on your ad (and we know fewer than 2% do), you will most likely take them to a landing page. appeared first on Account-Based Marketing – Demandbase. Start Simply.

DemandBase 52

DemandBase Account Based Marketing SEM ABM 52

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. And then if they click, their engagement on your website is low.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Content4Demand

MAY 19, 2020

Our brand-new interactive E-book includes super-helpful videos from Sangram Vajre ( Terminus ), Brandon Redlinger ( Engagio ), Tyler Lessard ( Vidyard ), Mark Bornstein ( ON24 ), Andrew Mahr ( Triblio ), Peter Isaacson ( Demandbase ) and Alicia Esposito (Content4Demand). Connecting With Context. A Simple ABM Game Plan.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Normally I do not promote clients here on B2B Digital Marketing.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

DemandBase

SEPTEMBER 26, 2018

Sales reps are never more than one click away from their CRM. That principle is what has driven the partnership between Salesforce Sales Cloud, Pardot and Demandbase. The post CRM, MAS, and ABM – The Tech Stack Trifecta appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

DemandBase

OCTOBER 23, 2018

To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. Here at Demandbase, we have the “Marketing Center”—a place where Sales can go to find information at any time on all campaigns and events we are running. There a certification for every level of ABM maturity. Have a group?

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

DemandBase

SEPTEMBER 11, 2018

In the five years since I’ve been doing Account-Based Marketing – three of those at Demandbase, with the other two as a Demandbase customer – I’ve enjoyed making an ever-increasing impact on my business. And I don’t just mean increases in clicks and form conversions.

Account Based Marketing 49

Account Based Marketing ABM Peer-to-peer DemandBase 49

DemandBase

OCTOBER 5, 2019

Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. In my first 6 months at Demandbase, I have seen first hand how impactful ABM can be when your whole company is aligned. In marketing, we like to focus on MQLs, SQLs, opens, click-through rates, etc.

Account Based Marketing 61

Account Based Marketing ABM Top of Funnel Demand Generation 61

Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. The recent Demandbase report suggests that- investing in data integration platforms can improve utilization by 30% and lead to measurable ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

JULY 1, 2020

Jessica Fewless (former VP of ABM for Demandbase) and I discussed this further within a fireside chat in our recent Stop the Sales Drop Virtual Summit. Click here to join our Stop the Sales Drop community. It requires a personal approach if you want to drive strong customer growth with accounts that may be stuck in status quo.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Martech

MARCH 18, 2022

They invested in their routing app and we invested in attribution, funnel metrics and building a system that collects all the digital clicks – a much bigger marketing system. The 20 touches are important, but they might have clicked on something and spent 0.5 ” Get the daily newsletter digital marketers rely on. .

Marketing Attribution 122

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 122

Hubspot

DECEMBER 23, 2022

With a click of the button, you’re able to find what software stack other companies are using — which is especially useful when you’re in sales looking to find target companies by systems used,” Nikko J. The click-to-add feature is a really easy way to send contact information directly to our CRM,” Christina L. Demandbase.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Outgrow

FEBRUARY 4, 2022

The calculator proved to be high converting with a click-through rate of 66%. You can also add resource or product links to your chatbot to track which ones were clicked by prospects. Demandbase. Demandbase specializes in ABM – account-based marketing strategies and GTM- Got-to market strategies. Conclusion .

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Heinz Marketing

SEPTEMBER 11, 2019

By Matt Heinz , President of Heinz Marketing – Originally posted on Demandbase. So when we invited B2B chief marketing officers to join us for breakfast with Demandbase in three cities last month, we talked less about their successes and more about their challenges. Leadership is about solving problems and building consensus.

Peer-to-peer 71

Peer-to-peer DemandBase Work Management Intent 71

Rollworks

DECEMBER 14, 2021

ABM is a long-term investment: DemandBase found companies that have been using ABM for at least one year have seen a 10% increase in revenue while 19% reported over 30% of revenue growth. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts. Long term returns.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

ClickZ

OCTOBER 9, 2020

In fact, according to a Demandbase survey , by 2019, 84 percent of marketing and sales professionals were either already using AI as part of their business operations or were in various stages of planning and implementing their AI strategies.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DemandBase

AUGUST 2, 2019

Click the links below and then come back here for the big finale! Want to learn more about how Demandbase can help you? Click here to see how our Engagement solution can help you achieve true website personalization mastery. We are coming up on the end of our 3-part blog series on website personalization.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40