Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms. Click here to download!

Paid Search Agency 107

Paid Search Agency Advertising Agencies Advertisements Advertising 107

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

ANNUITAS

MAY 5, 2020

It’s a big shift in the marketplace and has been made possible, in part, by the emergence of demand marketing technology and technologist. . Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. What are the key performance indicators that your demand marketing team uses?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Metadata

AUGUST 12, 2021

In this special episode of By Marketers For Marketers, Jason discusses ABM and demand generation with Chris Walker, Founder and CEO at Refine Labs. What is the definition of ABM and demand gen? ABM and demand generation are two of the most common strategies that B2B organizations use to generate leads.

Account Based Marketing 52

Account Based Marketing ABM Demand Paid Search Agency 52

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Martech

FEBRUARY 8, 2024

Marketers became disillusioned as the higher-ups shifted the goal post quarter after quarter, demanding more efficiency, more leads and more volume across the board — even though marketing is not magic, and we were never able to manufacture demand out of thin air. Worldwide demand, and limited supply. And why not?

Marketing AI 122

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 122

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Metadata

JANUARY 25, 2023

In: demand-generation. But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Metadata

JULY 29, 2020

As we talked about in the last post , I’m proposing a new way to think about account-based marketing (ABM) and how it relates to Demand Generation for 2020. You Need Engagement AND Demand Marketers are still left with a problem. You need programs and technology focused on the demand generation side of your funnel.

Demand Generation 75

Demand Generation Account Based Marketing ABM Demand 75

The Point

OCTOBER 1, 2021

In our work with B2B clients , fewer companies are demanding that forms reject personal emails. A primary driver for this trend is the recognition that the buying process is evolving, and that buyers download more content, and are further along in the sales process, before they’re willing to engage with a vendor.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

PathFactory

MARCH 12, 2020

Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. Evan Doyle, award-winning Demand Generation Manager at PathFactory, packages up content for both webinar promotion and follow-up. Which ad vendors are giving me the most bang for my buck?

Demand 52

Demand Tactics Work Management Marketing Management 52

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Many of the questions I ask are to understand a candidate’s perspective on demand gen. My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Top Rank Marketing

NOVEMBER 15, 2023

Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties. LinkedIn will face increased API access demands, especially as other platforms limit data. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

ViewPoint

AUGUST 9, 2016

Often hot leads are really prospective buyers that have already been sold by another vendor. If you’re interested in learning more about how to effectively nurture your long-term opportunities to increase marketing ROI, click here to for a resource on that topic or send an email to mark.collura@pointclear.com.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This report lists all those vendors who can help marketers to run an ABM strategy. The post New!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Vendors ABM 52

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Optimistic news, like the announcement of a promising vaccine on the horizon (or even Major League Baseball finding a way to play games this summer) could shift buyer demand and sentiment quickly. B2B Buyers Are Still Buying.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Acquisitions. Next-Generation CDPs.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Metadata

NOVEMBER 17, 2021

Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Top Rank Marketing

SEPTEMBER 4, 2023

“As the stakes continue to rise, the B2B marketers who prove up to the challenge will be the ones who are able to transform these challenges into opportunities through innovation.” — Harry Mackin of @TopRank Click To Tweet Of course, in order to do that, we’ll have to acknowledge and confront those challenges head on.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

TrustRadius Marketing

APRIL 17, 2022

Demand Spring 2021) 86% of marketers are fairly satisfied to satisfied with their MAP vendor. Demand Spring 2021) Just 5% of marketers say their marketing automation platform has not benefited the organization. Demand Spring 2021) 52% of marketers say integrations are key when selecting a marketing automation platform.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? For some, it may be the hassle of navigating an onerous MDF approval process.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. I’ve recently found the ability to see better engagement metrics, especially specifics on who opened an email but didn’t click and how prospects interacted with each part of an email. But, the sheer volume of options can be overwhelming.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. No one wants to go through a long waltz with a vendor only to find out you are out of their price range. Why do vendors do this? click image for higher resolution) 4. What content helps B2B vendors win deals?

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

DealSignal

APRIL 10, 2024

For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Click here to download! The answers will help your organization choose a vendor that can help you meet your goals. Who will use the platform?

Enterprise Management 103

Enterprise Management Work Management Marketing Management Analytics 103

Directive Agency

APRIL 21, 2023

They told us to expect 150-250 clicks/per month, but we got 35 clicks/per month and one bad lead/per month. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Directories with cost-per-click (CPC) auctions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Customer Experience Matrix

APRIL 21, 2009

Click here to take survey. Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. Click here to take survey. Not so much.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52