How to increase profitability by monetizing off-Amazon advertising
SmartBrief - Marketing
SEPTEMBER 18, 2023
This enables sellers to generate an Amazon tracking code to insert into an off-Amazon advertising link, which then attributes any Amazon sales back to that ad click. That makes up for a lot of media spend on wasted clicks. However, there are solutions for this through third-party tools which enable tagging and deep-linking.
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