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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 117
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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

Under this hierarchy, each page is only a few clicks away from your main page. Each of those 100 web pages can be accessed within three or fewer clicks. There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. Duplicate content. Improve thin content (or remove it). Thin content.

SEO 105
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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. A proper marketing intelligence platform facilitates data connections, with all clicks and no coding. Marketers are also more focused on first-party data.

Privacy 98
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. . + 9 black hat content marketing tactics to avoid. +

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What’s New with Albacross in April

Albacross

Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., The new record matching mechanism eliminates duplicates and ensures data accuracy. To get set up, simply access the Workflows list and click Google Sheets. ?? Open your Hubspot workflow ? Record Matching ?

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Having a result in the People Also Ask box is a mixed blessing, however, because users have to click twice to get to your page.

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Position Zero Is Dead; Long Live Position Zero

Moz

In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). We also debated whether duplicating data in rankings reports added value for customers or just created confusion. Cool your jets, Starscream.