Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. Amidst this sea of information, the headline guides readers to the content that matters most.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. These seven tips will help you design low-friction, high-impact emails to increase your click-throughs. How Does Design Impact Email Success? Be brand-consistent but not restricted.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Kevin Indig

OCTOBER 3, 2023

Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks. Learn More So, it’s out: leaked documents in Google’s antitrust lawsuit confirm Google uses clicks in ranking. Where and how does Google use clicks?

Lead Ranking 84

Lead Ranking Lead Scoring Google CTR 84

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

NetLine

OCTOBER 30, 2023

Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. This means that 98% of those prospects who would be interested have not seen your content. The B2B Black Hole.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Unbounce

MARCH 1, 2022

That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content. What Is Click Tracking?

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Stevens & Tate

OCTOBER 21, 2022

The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Putting together a strand of words to entice clicks sometimes doesn’t get the job done, though.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

Atomic Reach

SEPTEMBER 9, 2021

Now, with RAD AI you incorporate machine learning (ML) insights in your content with just one click. No matter the content type (blog posts, marketing emails, search ads, product descriptions, & more), you can optimize in 1 magic click. What is 1-Click Optimization? Marketing Emails. Marketing Emails.

Optimization 52

Optimization Content Paid Search Agency Hubspot 52

ClearVoice

MAY 10, 2022

Meta descriptions are one of the most important aspects of search engine optimization for your web content. These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. Let’s dive in. What is a meta description? Understanding meta tags.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Content Marketing Institute

JUNE 23, 2022

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours. Continue reading →

Tips 118

Tips Content Process Companies 118

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Bannersnack

JULY 5, 2022

Almost 50% of them are online almost all the time, whether they use social media (their primary means of communication), text, shop, or watch streaming content. The post Whitepaper: What Clicks with Gen Z appeared first on Creatopy Blog. Given all of this, we wanted to dig inside […].

Social Media 98

Social Media Advertisements Advertising Spending 98

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Oktopost

NOVEMBER 21, 2023

This makes it easy for content to get lost and makes sharing diverse content a significant challenge. Advocacy Stories , enables Advocacy Board administrators to instantly disseminate diverse message options for each content asset and leverage AI to craft unique messages for each caption. Want to see it for yourself?

Social Networks 62

Social Networks Aggregators Content Display 62

Content Marketing Institute

JUNE 9, 2021

Fewer than half of Google searches now result in a click. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Continue reading → The post Do You Really Want a Zero-Click Ranking on Google? appeared first on Content Marketing Institute.

Google 129

Google SEO Planning Search Marketing 129

Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute. But these five ideas will help you navigate the channel to get the traffic to your site.

Organic Leads 145

Organic Leads Advertising Channels Organization Leads 145

Adobe Experience Cloud Blog

MAY 14, 2018

The trouble is, most marketers still spend most of their time perfecting the pre-click experience than they do the post-click experience. But too many marketers forget that the ad is only the first impression—known as the “pre-click experience.”. What happens next is called the “post-click experience.”. Message Match.

Optimization 134

Optimization Landing Pages Impressions Thought Leadership 134

ClearVoice

OCTOBER 27, 2023

In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action. For example, testing two different headlines to see which has a higher click-through rate.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

ClickDimensions

JULY 4, 2023

For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. A phrase “ Robot Clicks ” has become a catchall term used to try and describe this automated behavior. Page Contents How many? Click here

Opt-out 52

Opt-out Correlation Mobile Advertising CAN-SPAM 52

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 3.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Optinmonster

MAY 18, 2020

That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. We’re going to teach you: What earnings per click means. How to calculate earnings per click. Thing Two is also cool, but its cost per click is only $1.

Cost Per Click 121

Cost Per Click CPC Advertising Agencies Landing Pages 121

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

Content Marketing Institute

FEBRUARY 23, 2021

Continue reading → The post 6 Email Newsletter Ideas for More Opens, Clicks, and Shares appeared first on Content Marketing Institute. Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers.

Newsletter 131

Newsletter Email Marketing Brand Identity Branding 131

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 240

Content Act-On Viral Marketing Fulfillment 240

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SmartBug Media

JULY 9, 2021

As you write your content, you keep personas in mind, and the same practice should be done for your CTA. CTAs with a strong, personalized message could see click-through rate improvement of over 202 percent. The more you demonstrate you know their wants and needs with the CTA, the more likely they’ll be to click. Keep It Simple.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

ConvertKit

MAY 3, 2021

Deliverability Defined 103: Content: How much does it impact deliverability? The post Things to check before you click “send” appeared first on ConvertKit. ConvertKit’s February 2021 Deliverability Report. Deliverability Defined 208: Bypass the YouTube algorithm with email marketing with Ben Schoeffler. Gucci’s email newsletter.

Deliverability 112

Deliverability CAN-SPAM Newsletter Youtube 112

seo.co

FEBRUARY 27, 2022

This description informs a reader of what they might expect should they decide to click through , and could either persuade or dissuade that user from clicking accordingly. Rich snippets are highly important for attracting more links (instead of manually building links ) and clicks from your search rankings. Increasing traffic.

Link Building 98

Link Building SEO Ad Building SERP 98

Sharpspring

JULY 16, 2020

Using models like sales funnels and click funnels can help you build the path you want your customers to take on their way from prospect to buyer. In this post, we will highlight the differences between click funnels vs sales funnels. What is a Click Funnel? A click funnel is a series of pages that lead to a conversion event.

Top of Funnel 68

Top of Funnel Digital Marketing Funnels Advertising Funnels Marketing Funnels 68

Optinmonster

JUNE 4, 2021

The right timing can largely affect your campaign’s open and click-through rates. From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. When are your subscribers likely to be thinking about that content? HubSpot Statistics.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

ClearVoice

APRIL 16, 2021

What is pay per click (PPC)? Pay per click is mixing advertising with digital marketing. It involves placing an ad on a search engine or social media site and only paying a fee when the ad is clicked. Although there is often a divide between the content marketing and advertising worlds, PPC is there to bridge that gap.

PPC 66

PPC Eye-Tracking Keywords Display 66