Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Read next: 19 questions to ask marketing attribution vendors. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. The CMO spends money at the CEO’s request.

ROI 120

ROI Paid Search Agency Advertising Agencies Planning 120

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Click here to download! The answers will help your organization choose a vendor that can help you meet your goals. Who will use the platform?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Adam New-Waterson has a CMO role (at Stack Moxie) but he speaks from an operations perspective. “We Click here to download! Lake Lanier Islands: Location for Summer Camp.

Order 116

Order Marketing Automation Services CMO Marketo 116

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent from 2022, with 11.6 percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings.

Newsletter 98

Newsletter B2B Marketing Linkedin Studies 98

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? How will we define success?

Digital Asset Management 102

Digital Asset Management Enterprise Management Work Management Marketing Management 102

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. When more people click on your site, you develop brand authority and become trustworthy to clients. B2B buyers look at their vendors as partners in business growth and not just service providers.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Sword and the Script | B2B

APRIL 23, 2024

click image for higher resolution) 2. click image for higher resolution) * * * You can learn more about the survey here: The Ingredients of Strong Revenue Growth in B2B Software. Develop a hypothesis, establish controls the best you can and strive to isolate those variables. Companies that do this tend to outperform peers.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. – Louis Foong Click To Tweet.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Metadata

NOVEMBER 17, 2021

This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Is it the company’s office manager or the CMO? And then if they click, their engagement on your website is low. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But B2B vendors have moved more sales online as well.

CMO 205

CMO Gartner Budget Programs Spending 205

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. Do you agree?

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

PathFactory

JUNE 13, 2023

George also declared that B2B CMOs should lead the charge on generative AI. Click here for more highlights from Forrester B2B Summit 2023. So, as you start applying all the awesome knowledge you inevitably gathered at Forrester B2B Summit 2023, heed the clarion call for content AI.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Sword and the Script | B2B

JUNE 27, 2023

Click To Tweet (click image for higher resolution) 2. A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure. click image for higher resolution) 3. click image for higher resolution) 4. click image for higher resolution) 5. click image for higher resolution) * * * What did you think?

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Martech

AUGUST 23, 2023

In today’s always-on world, every click matters. Other challenges included managing the costs of multiple platforms, discerning genuine vendors from transient ones and the constant need to stay updated with the rapid technological evolution in the martech landscape. The consumer moves faster than the brand. You know who they are.

Work Management 95

Work Management Marketing Management Digital Transformation Customer Satisfaction 95

ViewPoint

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Wiley is Focused on Click-Through Rates and Leads (Even if the Leads do not move further). Their CMO, Kathy Keim, understands that the volume of leads from these updates are less than other social media platforms.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

chiefmartech

DECEMBER 27, 2021

Our first cousin the salestech landscape has grown exponentially over these past couple of years, prompting the click-baity-but-true headline, salestech is the new martech. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. And it’s not just martech.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

InsightSquared

APRIL 12, 2018

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Content Standard

NOVEMBER 18, 2022

Recently, I spoke with a CMO whose brand had invested hundreds of thousands of dollars in an experience optimization platform that his team is struggling to use. You know what I mean if you’ve ever clicked on one of those 4,000-word How To blogs that reads like a bad second-grade book report.)  Why?

Marketing AI 109

Marketing AI Demand Paid Search Agency Content 109

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Click here to download! More than ¾ of marketing operations department members have marketing titles, according to the report.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Martech

OCTOBER 19, 2021

If you didn’t go online, you went out of business,” noted Niki Hall, CMO at Contentsquare, the digital experience analytics platform. Vendors and customers were no longer face-to-face. That means taking stock of “signals” — opened e-mails, clicks, impressions. Data replaced the customers’ verbal and non-verbal cues.

Marketing & Strategy 132

Marketing & Strategy Work Management Marketing Management Lead Ranking 132

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Digital Asset Management 100

Digital Asset Management Enterprise Management CMS Development Work Management 100

Stevens & Tate

MARCH 2, 2020

Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. B2B buyers consume an average of 13 content pieces before deciding on a vendor. It also shows how critical the vendor website is in the buying process. The survey included a relatively small pool of CMO consultants.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Click here to download!

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Strategic-IC

MARCH 3, 2023

In a recent episode of Let’s talk ABM , Agency CMO, Declan Mulkeen spoke with Keith Pranghofer , Director of Marketing and ISV Partnerships at Microsoft , about why the customer should always be front and center of your ABM programs. ISV (independent software vendor) partnerships are an ABMer’s best friend.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Golden Spiral

JANUARY 22, 2021

As a result, when your executive team needs to sign off on the marketing budget you may find yourself having in-depth conversations with non-marketers about the value of LinkedIn ads versus pay-per-click versus industry publication ads. Where can a vendor lower cost, at least in the short term?

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? But, CMOs do not need reports on clicks, page views, and likes ; those are more appropriate for specialists or field marketers. How much are you spending on trade shows? What did we get for this spend?

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

ANNUITAS

MARCH 4, 2014

By 2017 the CMO will spend more on technology than the CIO. ”. ’ While we know more about what our prospects are clicking on, downloading, and sharing we are still at a loss as to understanding who they are. Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

ClickZ

NOVEMBER 28, 2019

ClickZ spoke with the company’s first ever CMO Norman Guadagno, to get an understanding of what Acoustic is and what is its vision for the martech space going forward. But in a space that has over 7000 vendors already, what will Acoustic bring to the table that is different from the likes of Adobe, Salesforce, and Oracle?

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Golden Spiral

AUGUST 26, 2021

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. We, like many attendees, faced canceled appointments because the vendor or fellow attendee chose not to attend. Be Flexible. Plan Ahead. Ask Better Questions. Plan Ahead.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. It is now as much about the buying experience with the vendor as it is about the quality of the products and services.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. The bottom line is this – you need to accept the fact that B2B shouldn’t be engaged in PPC to drive a high volume of clicks.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 15, 2011

To replay the Webinar, click here.) About half of buyers consider only one system , I’m told by various vendors. This and the following figures come from the CMO Council study “Driving Revenue Through Customer Relevance”, which I analyzed in detail last year). Here are some statistics. 42% of buyers rely on online research.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Convince & Convert

JANUARY 29, 2014

Eric Cosway, EVP/CMO (and our tour guide), introduced us to a charming woman who sat there and proudly announced that when you call Quantum Digital, you will always speak with a real person. click to tweet ). What I found most impressive during the tour, however, was the reception desk. Where and When.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Copyright Marketing & Strategy 152