PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

The concept of PPC is to drive clicks; you’re exposing your brand to potential prospects in the hope that they engage with your advert- however, there are no guarantees that the click will convert. PAY PER CLICK: THE PROS. PAY PER CLICK: THE CONS. A click does not = sales.

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Key Performance Indicators – Not Clicks

ANNUITAS

This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. By utilizing cross-functional KPIs, marketers can take a strategic, thoughtful approach to measurement and reporting and it is not about the number of clicks.

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Trending Sources

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

But clicks aren’t the […]. The post Banners Have 99 Problems And A Click Ain’t One appeared first on Marketing Insider Group. If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain.

Email Marketing: Going Beyond a Unique Open and Click

Modern Marketing

What about a click-through rate of 5%? Now I’m not going to say that you shouldn’t be focusing on opens or clicks, because you should. Within email marketing, we would be naive to think that 100% of our database is clicking each individual email every time we send.

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How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. Click here to learn more !

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Who Actually Clicks on Banner Ads? [Infographic]

Hubspot

They lost trust, so they stopped clicking. But who are the ones actually clicking on banner ads out there? This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Website visitors are banner blind.

Do Click-Through Rates Still Matter?

Content Standard

A click is harder to come by now than ever before. Research from DMA found that overall email click-through rates declined by 1.6 At the same time, strong click numbers don’t necessarily produce a calming effect among this worried crowd. More Mobile = Fewer Clicks.

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10 Social Media Tools That Will Wow Your Followers and Make Them Click

Marketing Insider Group

Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. The post 10 Social Media Tools That Will Wow Your Followers and Make Them Click appeared first on Marketing Insider Group.

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Optimizing Pay-Per-Click; Real world examples

NuSpark

Pay per click , search marketing, and the issue of relevancy. Although I’m a Google certified professional and help clients manage and improve their pay-per-click efforts, I’m not going to do another “how to&# blog post. Advertising Landing Pages Pay-Per-ClickHowever, I am serious when it comes to optimizing campaigns; and that includes the ads themselves and conversion-friendly landing pages.

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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time.

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Perfect your Post-Click Experience to Boost ROI

Modern B2B Marketing

The exact same problem as many modern marketers when they ignore the post-click experience. In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. Post-Click Matters. Visitors always want to know that they’ve made a good click.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

Success Story: Truity Credit Union Email Click Rate Nears 10%

Act-On

We gauge some of the standard metrics: how many we send, percent open, percent clicked, and then – if we can get it, because not everything’s this cut and dried in the financial world – but if we can get it, a conversion rate.

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7 Ways To Get More Clicks on Twitter

Marketing Insider Group

If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Better yet, the price was just right, ranging between 15 to 25 cents per click.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Making Pay Per Click really pay. Increase Click Throughs and Cost Per Conversions. Is PPC past its Sell By date?

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Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video

Vidyard

click-through rate and 4.5% click-to-open rate. click-through rate. click-to-open rate. The click-through rate was 8X higher and the click-to-open rate 4X higher than their other campaigns!

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What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. In our customer base, we''ve found that companies sending more than 30 email campaigns a month start to see lower email open and click rates. and median click rate of 6.5%.

Conversion Copywriting: Words & Phrases That Make People Click [Infographic]

Hubspot

How do people choose which ones to click on and which ones to ignore? Think of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate! 25% Pay-per-click, and, 18% social media. If you’re a complex product, you’re going to get much of your leads from landing pages, and that’s pay-per-click or other media tactics that attract audiences to sign-up or download. 45% to pay-per-click.

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website. Email marketing is easy, right?

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Is Your Industry Hitting the Click Through Rate Mark? [CHART]

Modern Marketing

by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries.

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Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. PPC ads are ads that you pay for every time someone clicks on them.

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Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

The post Viral Content: The Emotional Triggers That Make Us Click “Share” appeared first on Kapost Content Marketing Blog. Content marketing is no longer something entirely foreign to marketing teams.

5 Reasons No One is Clicking on Your Banner Ads

Hubspot

If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People Aren't Click on Your Banner Ads Because. Readers either click ads on accident, or ignore them completely.

16 Call-to-Action Formulas That Make People Want to Click

Hubspot

If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas. If you can boost the user’s sense of time or supply -- limited, running out, etc. -- then you will increase their desire and need to click the CTA.

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2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. What is Pay-Per-Click? Pay-per-click is a marketing method that is primarily offered by search engines like Google. You set the amount that you are willing to pay for each click on your ad.

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Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue

bizible

What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success.

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Are Facebook Clicks Totally and Utterly Meaningless?

Hubspot

Clicks don't matter. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency.

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Emails That Say Thanks Get More Opens, Clicks [CHART]

Modern Marketing

The click through rate was higher as well, by 1.93%. Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]

Hubspot

Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!),

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Hubspot

During this time, I''ve noticed that certain types of tweet copy elicit higher numbers of clicks and engagement -- and these types of copy align with several prominent psychological theories. This tweet received 175 clicks.

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Fewer Clickers and the Same Click Rate?

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From text ad copy to landing pages; key elements to increase pay-per-click conversions

NuSpark

Such problems must be quickly accounted for when utilizing pay-per-click advertising. Many pay-per-click campaigns fail at this first step by aiming for generic keywords or by aiming for long tail keywords without properly developing copy that targets and entices the people who would make that search. Weeding out low-converting clicks can also greatly improve profit—any campaign that fails to utilize negative keywords is inevitably wasting at least some marketing funds.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. Popular phrases and terms are crushingly expensive and drive clicks, but often from window shoppers and tire kickers (which can be incredibly expensive and difficult to identify in B2B). Which one is more indicative of an actual buyer, and which drives more impressions and clicks?

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Why You Can't Resist Clicking on This Article: The Clickbait Conundrum

Hubspot

but it''s just so perfectly intriguing, you have to click. You click, resigning yourself to scrolling through for just a minute because you''ve got work to do. Why You Click on Clickbait. You''ll Never Guess What Happened." -- you''re overcome with a desire to click on it.

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Resistance Is Futile: 17 Calls-to-Action You Can't Help But Click

Hubspot

These stellar call-to-action examples are broken out into three categories: simple and effective design, click-worthy copy, and balancing multiple CTAs on one page. When you click this CTA, you know exactly what you''re getting: a download of the Firefox browser (in American English).

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5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.

Sharpspring

Suppressing email sends to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The raw number of clicks is 5% higher than it was at the same time last year.

Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models

Hubspot

While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction.

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