PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

The concept of PPC is to drive clicks; you’re exposing your brand to potential prospects in the hope that they engage with your advert- however, there are no guarantees that the click will convert. PAY PER CLICK: THE PROS. PAY PER CLICK: THE CONS. A click does not = sales.

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Key Performance Indicators – Not Clicks


This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. By utilizing cross-functional KPIs, marketers can take a strategic, thoughtful approach to measurement and reporting and it is not about the number of clicks.

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7 Ways To Get More Clicks on Twitter

Marketing Insider Group

If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

But clicks aren’t the […]. The post Banners Have 99 Problems And A Click Ain’t One appeared first on Marketing Insider Group. If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain.

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Cost Per Click Reduction Strategy in Google AdWords


We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal.

Perfect your Post-Click Experience to Boost ROI

Modern B2B Marketing

The exact same problem as many modern marketers when they ignore the post-click experience. In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. Post-Click Matters. Visitors always want to know that they’ve made a good click.

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Success Story: Truity Credit Union Email Click Rate Nears 10%


We gauge some of the standard metrics: how many we send, percent open, percent clicked, and then – if we can get it, because not everything’s this cut and dried in the financial world – but if we can get it, a conversion rate.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

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Is Anyone Left to Click Your Ad?

Digital B2B Marketing

Who is Clicking Your Ad? In 2007, 68% percent of internet users did not click banner ads in a given month. In 2009, that number increased to 84%, and only 8% of internet users represented 85% of all clicks. Fewer Clickers and the Same Click Rate?

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video


click-through rate and 4.5% click-to-open rate. click-through rate. click-to-open rate. The click-through rate was 8X higher and the click-to-open rate 4X higher than their other campaigns!

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Is Your Industry Hitting the Click Through Rate Mark? [CHART]

Modern Marketing

by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries.

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Email Marketing: Going Beyond a Unique Open and Click

Modern Marketing

What about a click-through rate of 5%? Now I’m not going to say that you shouldn’t be focusing on opens or clicks, because you should. Within email marketing, we would be naive to think that 100% of our database is clicking each individual email every time we send.

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B2B Pay Per Click Advertising


Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. Jep: Terry, thank you very much for this introduction to B2B pay-per-click advertising. Tags: Landing Pages & Forms Pay-Per-Click Advertising b2b cpc search eloqua landing page optimization lead scoring marketo pay-per-click ppc search advertising sfga terry whalen Interview with Terry Whalen from CPC Search.

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Do Click-Through Rates Still Matter?

Content Standard

A click is harder to come by now than ever before. Research from DMA found that overall email click-through rates declined by 1.6 At the same time, strong click numbers don’t necessarily produce a calming effect among this worried crowd. More Mobile = Fewer Clicks.

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Keep consumers clicking on your online videos


An email that includes a video component has a 96 percent higher chance of the reader clicking to the brand’s website from the email. The post Keep consumers clicking on your online videos appeared first on Biznology.

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3 Top-Secret Ways to Glean Big Data Marketing Insight from Customer Click Histories


Ah, customer click histories. Unless you know what you’re looking for within the data and how to get the data to spit out its hidden answers, click […].

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Who is clicking on paid search ads?


Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Because various estimates say that between 20 percent and 30 percent of all search clicks are on those very ads. The post Who is clicking on paid search ads?

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Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. PPC ads are ads that you pay for every time someone clicks on them.

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Optimizing Pay-Per-Click; Real world examples


Pay per click , search marketing, and the issue of relevancy. Although I’m a Google certified professional and help clients manage and improve their pay-per-click efforts, I’m not going to do another “how to&# blog post. Advertising Landing Pages Pay-Per-ClickHowever, I am serious when it comes to optimizing campaigns; and that includes the ads themselves and conversion-friendly landing pages.

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Pay-Per-Click and Marketing Automation Event with Lead Liaison and Mad Fish Digital

Lead Liaison

Allen, TX – The numbers are in for the Pay-Per-Click + Marketing Automation webinar , hosted last week by Lead Liaison and Mad Fish Digital. Pay-per-click (PPC) advertising and its relationship with marketing automation are both topics that the majority of businesses are eager to learn more about. Herman explained the difference between micro and macro conversions, and how to organize the data “after the click.”.

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Buying Online Display; Click-through Rate & Conversion Considerations


Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

5 Fast Hacks To Increase Your Twitter Click Through Rate


Through a few tactical tweaks to your tweets, you can achieve a higher click through rate and more traffic to your digital properties. The latter, since it contains an actual word, is appealing and is more likely to earn those coveted clicks from your audience. Command Them To Click.

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2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. What is Pay-Per-Click? Pay-per-click is a marketing method that is primarily offered by search engines like Google. You set the amount that you are willing to pay for each click on your ad.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Making Pay Per Click really pay. Increase Click Throughs and Cost Per Conversions. Is PPC past its Sell By date?

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click


That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click


That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.

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B2B’s Problem with Pay-Per-Click: Three Things You Need to Know


I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. Popular phrases and terms are crushingly expensive and drive clicks, but often from window shoppers and tire kickers (which can be incredibly expensive and difficult to identify in B2B). Which one is more indicative of an actual buyer, and which drives more impressions and clicks?

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Who Actually Clicks on Banner Ads? [Infographic]


They lost trust, so they stopped clicking. But who are the ones actually clicking on banner ads out there? This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Website visitors are banner blind.

How Crain Communications Achieved a 460% Increase in Email Click-Throughs


Crain Communications, Inc. is among the largest privately held media businesses on earth. They hold 30 leading brands across the continents of North America, Europe, and Asia.

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Google Pay-Per-Click Options; Enhancing Your Campaigns


Are Google Pay-per-click ad campaigns frustrating you? So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. Tags: Advertising Audio/Video Pay-Per-Click Search Marketing Tactical Services There are ways to make Google work better for you!

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website. Email marketing is easy, right?

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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click


Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time.

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Emails That Say Thanks Get More Opens, Clicks [CHART]

Modern Marketing

The click through rate was higher as well, by 1.93%. Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters


A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. To find out more about the latest headline trends and insights, click here to download Polar’s full whitepaper.

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Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue


What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success.

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Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

Click rates live on for a simple reason. Until an alternative performance metric can broadly be measured by those selling advertising space, click rates will remain a fixture. The problem is, click rates hurt brand campaigns.

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Optimizing Google AdWords & Pay-Per-Click, Part 2


I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. Tags: Advertising Marketing Strategy Pay-Per-Click Search Marketing Tactical Services Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it?

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5,000 Businesses. 30 Million Fewer Emails Sent. More Opens, More Clicks.


Suppressing email sends to disinterested recipients has already increased our customers’ reputations with ISPs, resulting in more overall opens and clicks while sending far less email. The raw number of clicks is 5% higher than it was at the same time last year.

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From text ad copy to landing pages; key elements to increase pay-per-click conversions


Such problems must be quickly accounted for when utilizing pay-per-click advertising. Many pay-per-click campaigns fail at this first step by aiming for generic keywords or by aiming for long tail keywords without properly developing copy that targets and entices the people who would make that search. Weeding out low-converting clicks can also greatly improve profit—any campaign that fails to utilize negative keywords is inevitably wasting at least some marketing funds.