Trending Sources

Key Performance Indicators – Not Clicks

ANNUITAS

This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. By utilizing cross-functional KPIs, marketers can take a strategic, thoughtful approach to measurement and reporting and it is not about the number of clicks.

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Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

grow - Practical Marketing Solutions

” Last month, as a university marketing instructor, I made my students produce and promote the same click-bait content I refuse to be subjected to. BuzzFeed gets the click with a compelling headline promise. I know you’re dying to click.

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How To Increase Your Click-Through Rate

Lead Liaison

From email marketing to website offers, your click-through rate (CTR) is one of the most important metrics you track. People need to click to get to the next point in the funnel, so it is essential that you do everything you can to increase your CTR. Click here to learn more !

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4 Big Tips for More Email Clicks

Vertical Response

You’re sending your emails, checking your stats ; everything is clicking along for your email marketing. But wait, no, things aren’t clicking along; in fact, your clicks seem low compared to the number of people who opened your email.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

10 Social Media Tools That Will Wow Your Followers and Make Them Click

B2B Marketing Insider

Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. The post 10 Social Media Tools That Will Wow Your Followers and Make Them Click appeared first on Marketing Insider Group.

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Who Actually Clicks on Banner Ads? [Infographic]

Hubspot

They lost trust, so they stopped clicking. But who are the ones actually clicking on banner ads out there? This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Website visitors are banner blind.

9 Frequently Asked Questions About Pay-Per-Click Advertising

Vertical Response

Pay-per-click advertising is a popular and economical way to generate more website traffic and reach a larger target audience online. What is pay-per-click advertising? In terms of cost, you only pay when the ad is clicked on, hence the name pay-per-click advertising.

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Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

On one hand, I try to share content that I think my audience will want to see, click, and share. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. But, This Post is About Clicks.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Viral Content: The Emotional Triggers That Make Us Click “Share”

Kapost

The post Viral Content: The Emotional Triggers That Make Us Click “Share” appeared first on Kapost Content Marketing Blog. Content marketing is no longer something entirely foreign to marketing teams.

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners.

7 Ways To Get More Clicks on Twitter

B2B Marketing Insider

If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Better yet, the price was just right, ranging between 15 to 25 cents per click.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. In our customer base, we''ve found that companies sending more than 30 email campaigns a month start to see lower email open and click rates. and median click rate of 6.5%.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage our clients pay-per-click campaigns, Automated Rules are always implemented within those campaigns.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Making Pay Per Click really pay. Increase Click Throughs and Cost Per Conversions. Is PPC past its Sell By date?

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7 Ways to Write Headlines that Get Clicks [+ examples]

Writtent

A headline like the one below is sure to get me to click because, first, it’s crazy to think that this successful content marketer could fail at content marketing, and, second, I want to learn from his mistakes so I don’t make the same ones.

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Conversion Copywriting: Words & Phrases That Make People Click [Infographic]

Hubspot

How do people choose which ones to click on and which ones to ignore? Think of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day.

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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time.

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

If they had explained what they actually do and had given me a compelling call to action, I might have clicked through to their website. Email marketing is easy, right?

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Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. PPC ads are ads that you pay for every time someone clicks on them.

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Low Email Conversion? See How Influitive Increased Click-Through Rates by 800% with Video

Vidyard

click-through rate and 4.5% click-to-open rate. click-through rate. click-to-open rate. The click-through rate was 8X higher and the click-to-open rate 4X higher than their other campaigns!

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Optimizing Pay-Per-Click; Real world examples

NuSpark

Pay per click , search marketing, and the issue of relevancy. Although I’m a Google certified professional and help clients manage and improve their pay-per-click efforts, I’m not going to do another “how to&# blog post. Advertising Landing Pages Pay-Per-ClickHowever, I am serious when it comes to optimizing campaigns; and that includes the ads themselves and conversion-friendly landing pages.

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Is Your Industry Hitting the Click Through Rate Mark? [CHART]

It's All About Revenue

by John Katsoulis | Tweet this Our marketing efforts only matter if people respond or click through our requests to engage with them. So for this week’s chart, we got right in the weeds and compared Average Click Through Rates (CTRs) across industries.

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5 Reasons No One is Clicking on Your Banner Ads

Hubspot

If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People Aren't Click on Your Banner Ads Because. Readers either click ads on accident, or ignore them completely.

Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue

bizible

What holds marketers back from unlocking the full potential of LinkedIn ads, however, is that they still focus on optimizing their efforts for clicks and leads. Optimizing for revenue over clicks and leads is the key to a pipeline marketing strategy and B2B marketing success.

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Success Story: Truity Credit Union Email Click Rate Nears 10%

Act-On

We gauge some of the standard metrics: how many we send, percent open, percent clicked, and then – if we can get it, because not everything’s this cut and dried in the financial world – but if we can get it, a conversion rate.

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16 Call-to-Action Formulas That Make People Want to Click

Hubspot

If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas. If you can boost the user’s sense of time or supply -- limited, running out, etc. -- then you will increase their desire and need to click the CTA.

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Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]

Hubspot

Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!),

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2 Advantages To Using Pay-Per-Click Advertising

Puzzle Marketer

In the world of online marketing, pay-per-click campaigns are an advertising medium that marketers use on a regular basis. If you haven’t considered getting involved with this strategy, there are two advantages for using pay-per-click advertising. What is Pay-Per-Click? Pay-per-click is a marketing method that is primarily offered by search engines like Google. You set the amount that you are willing to pay for each click on your ad.

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Are Facebook Clicks Totally and Utterly Meaningless?

Hubspot

Clicks don't matter. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency.

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5 B2B Social Media Hacks to Increase Click Through Rates

Social Media B2B

There are now 2 million blog posts shared every single day , so getting your prospects to click-through to your content has become one of the toughest challenges B2B marketers face. Here are five hacks that will help you increase your click through rates on Twitter, Facebook and LinkedIn.

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Emails That Say Thanks Get More Opens, Clicks [CHART]

It's All About Revenue

The click through rate was higher as well, by 1.93%. Emails That Say Thanks Get More Opens, Clicks [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Hubspot

During this time, I''ve noticed that certain types of tweet copy elicit higher numbers of clicks and engagement -- and these types of copy align with several prominent psychological theories. This tweet received 175 clicks.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate! 25% Pay-per-click, and, 18% social media. If you’re a complex product, you’re going to get much of your leads from landing pages, and that’s pay-per-click or other media tactics that attract audiences to sign-up or download. 45% to pay-per-click.

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