What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range. Make a preferred list of those sites and an exclusion list of those vendors outside your CPC range. 3: Essential metrics.
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