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What every marketer needs to know about programmatic advertising

Martech

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range. Make a preferred list of those sites and an exclusion list of those vendors outside your CPC range. 3: Essential metrics.

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How to Avoid the ABM Trough of Disillusionment

Engagio

Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. In fact, you’re more likely to survive a plane crash, get into Harvard, or win the lottery, than have someone click on your banner ad. Personally, I can’t recall the last time I clicked on an ad.