Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, click fraud, and how B2B companies can implement these in their organizations.

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools.

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PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method. Why is PPC important? The data you obtain from PPC will also provide valuable insights that will help drive other key business decisions. PPC offers quantifiable results.

PPC 50

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. and "Apply Your PPC Intelligence to SEO."

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. That includes banner ads, video ads, search-based ads, and mobile search ads. How Impression Fraud Works. How Click Fraud Works.

SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

While keyword research and implementation are still a ranking factor, search engines are ranking content more predominantly based on the information provided to a user and the user experience. Using PPC drives immediate visibility to your website through ads.

SERP 62

How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Unsurprisingly, a quick check on Google Keyword Planner shows that many people are searching for ways to solve these problems. For example, the phrase “email deliverability” receives between 1K-10K searches per month. G) A reasonable % of your website traffic comes from search engines.

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)—explain search marketing plans to your client or CEO. Click fraud remains a significant problem, but is very difficult to measure (duh!

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. PPC Outsource or In-House? Pay Per Click: Boom or Bust?