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What is Negative SEO?

SmartBug Media

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

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What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost Per Click (CPC) Calculation. Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. CPC is under the broader umbrella of paid search marketing.

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

That includes banner ads, video ads, search-based ads, and mobile search ads. In this post, we''ll share with you what we learned from Dr. Fou about how impression and click fraud work, what incentivizes the hackers behind these schemes, how the industry is fighting back, and what marketers who advertise can do.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. I particularly like this piece from Moran: "What can I change on my site to improve conversions? 2 Major Reasons Why You Should Run a Search Query Report Today!

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How to Get Started with Performance Marketing

Outbrain

The internet changed forever the way consumers browse and buy products. SEM, or search engine marketing, is an important part of performance marketing and definitely worth the time and investment. SEM is the placement of paid ads on search engine results pages (SERPs). Outbrain – Search campaign .

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PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

PPC also offers the following advantages: PPC provides a business with the opportunity to place ads in front of businesses and individual consumers based on specific search queries. What is the difference between ad impressions and ad clicks? “Success” for your emagine team means tracking clicks and post-click activity.

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