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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. The return on PR spending is viewed as the most difficult to measure.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

The AdReady application.then allows marketers to manage and track the progress of their ads across Google's AdSense ad network, Yahoo's RightMedia exchange, and AOL's Advertising.com network." PPC Outsource or In-House? Pay Per Click: Boom or Bust?