Martech

OCTOBER 19, 2022

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. How much does it cost? This is called CPM — cost per mille (mille is French for thousand).

Advertising Agencies 110

Advertising Agencies Paid Content Cost Per Thousand Advertisements 110

Martech Advisor

NOVEMBER 13, 2019

Cost Per Click (CPC) Calculation. How Do CPC Costs Vary by Industry? Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad.

Cost Per Click 51

Cost Per Click CPC Lead Ranking Cost 51

Martech

JUNE 29, 2022

These tools range from simple website tracking tools to more sophisticated platforms that offer a complete suite of performance marketing capabilities. Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach.

Marketing Attribution 98

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 98

Outbrain

JUNE 21, 2021

Here are some of the key metrics and KPIs commonly used in performance marketing: CPM. CPM stands for Cost Per Mille, or Cost Per Thousand, and it is the cost the advertiser pays for 1000 impressions of a digital ad. A higher CPC usually means that the value of the conversion is higher.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66