What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples
Martech Advisor
NOVEMBER 13, 2019
Cost Per Click (CPC) Calculation. How Do CPC Costs Vary by Industry? Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad.
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