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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

SEPTEMBER 21, 2015

In other words, thanks to the ever-increasing number of hackers engaging in impression and click fraud, a significant number of impressions and clicks on your display ads could actually be robots. Search Optimization. 10) Facebook Page Likes. A study from ANA , in which online ad purchases by 36 major U.S.

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Lead Ranking Lead Scoring Planning Click Rate 28
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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. In 15 minutes of every day, there are more Google searches than there were people on the web back in 1994. MediaPost ).

Banners 100
Banners Doubleclick Banner Ads Mobile Advertising 100
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