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Is PPC Dead? Yes and No. Here’s Why.

seo.co

Click Fraud. With a little patience and perseverance, a content marketing and branding strategy will serve you far better than even the best PPC ad strategy. In order to build or maintain effectiveness in a PPC strategy, you are required to spend more money, while your conversion rates and customer values remain constant.

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25 Conversion Rate Optimization Tools that Pros Can’t Ignore

Optinmonster

It can also help you identify forms of click fraud. Next, check out our roundup of the best content marketing tools to automate your lead generation even more. Geckoboard. All of these tools have the potential to help you improve your site’s conversion rate.

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3 predictions for online marketing in 2016

Biznology

3) Marketing Automation Software (MAS) for the Rest of Us. Keep your eyes on programmatic ad buying in 2016.

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Don’t Buy Your Programmatic Audience, Build It

Convince & Convert

Click fraud is a beat down, but bots and malware are a reality. gives marketers real intelligence to help them make real-time decisions about their digital media spend. Don’t Buy Your Programmatic Audience, Build It is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

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Why we care about performance marketing

Martech

Performance marketing is any online marketing activity that can be tracked and attributed to a specific action or result. It encompasses any digital marketing tactic that can be tied to a measurable action – influencer, video, affiliate, search, and content marketing are all fair game in the performance marketing ecosystem.

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How to Find and Hire the Right Marketing Agency for Your Small Business

BenchmarkONE

Marketing automation. Content marketing. While outlining the deliverables you’re looking for is important, it’s even more critical that you outline what you’re trying to accomplish through these marketing tactics. Others engage in click fraud. Services to consider include: Email campaigns. Website building.