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Three Ways Advertisers Can Avoid Click Fraud


Combined, the fraudulent and accidental clicks had conversion rates of less than 0.01%, making them essentially worthless to advertisers. They offered a short list of pointers to avoiding click fraud. The post Three Ways Advertisers Can Avoid Click Fraud appeared first on ReadWrite. Better Analytics.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. Conversion rates are directly tied to page speed. That alone can make a major difference in conversion rates and lead quality. But when you double conversion rates, get a massive raise and a promotion… that’s pretty exciting.


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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About


How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. The more important metric to your boss isn't the impressions and clicks on the display ads -- it's the actions taken after that impression or that click.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates.

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