KoMarketing Associates

APRIL 9, 2019

Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. Conversion rates are directly tied to page speed. That alone can make a major difference in conversion rates and lead quality. But when you double conversion rates, get a massive raise and a promotion… that’s pretty exciting.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Hubspot

SEPTEMBER 21, 2015

How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. The more important metric to your boss isn't the impressions and clicks on the display ads -- it's the actions taken after that impression or that click.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

readwrite

SEPTEMBER 6, 2012

Combined, the fraudulent and accidental clicks had conversion rates of less than 0.01%, making them essentially worthless to advertisers. They offered a short list of pointers to avoiding click fraud. The post Three Ways Advertisers Can Avoid Click Fraud appeared first on ReadWrite. Better Analytics.

Click Fraud 40

Click Fraud Advertisements Advertising Marketing Attribution 40

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. Marketers are blindly shifting their ad budgets into digital ad formats that are seeing lower and lower response rates.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100