Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. What Are Social Media Analytics? What Are Social Media Analytics? Social Media Metrics Worth Noting.

Curation 85

Curation Social Media Analytics Personalization 85

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

OCTOBER 18, 2018

Everyone wants more results from social media. Usually, we’ll post to our social media accounts more often. But maybe there’s an easier way to do B2B social media marketing better. It gave us a total of 390 social media posts (one company did not have an Instagram presence). Actually, only 14.3

Social Media 129

Social Media Analysis Paid Search Agency Media 129

illumin

MARCH 19, 2024

Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally. Until these markings are mandatory, the social media giant is on its own.

Generation 111

Generation Classified Ads User-Generated Content Content 111

Brandpoint

JANUARY 23, 2020

Loïc Bommersbach is the Social Media Manager for CERN , the world’s largest particle physics laboratory. As social media stands today, content can be hard to get in front of your audience, so Loïc uses his creativity to publish content that is stronger than social media’s algorithms.

Social Media 77

Social Media Media Analytics Communities 77

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media 69

Social Media Social Marketing Work Management Media 69

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines heighten your chances of social media shares and ultimately drive more traffic to your content. In fact, SEO is known to drive 1,000%+ more traffic than organic social media. Among the hundreds of powerful words to choose from, they can each be classified as either positive or negative in nature.

Copywriting 271

Copywriting Click Rate Urgency Marketing Lead Scoring 271

Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? But when their tune changed, it was Lori who helped launch its entry into the social space. Why a classified environment means more effective listening.

Social Media 74

Social Media Media Barriers Skype 74

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 100

Social Media Media PR Digg 100

Zoominfo

NOVEMBER 29, 2021

For example, using ZoomInfo’s platform, you can filter by “technologies used” to classify companies as high, medium, or low in tech stack sophistication and identify whether their tech stack can integrate with yours. “Technologies added” can help identify changes in the fit level of a technology profile.

Ideal Customer Profiles 100

Ideal Customer Profiles Classified Ads Advertising Mediums Profiling 100

Biznology

MAY 12, 2021

But when it comes to social media specifically, the folks at these two organizations have really put their finger on the issue for most companies. I cannot tell you how big the divide is between the people who actually manage social media for a company and people like business leaders and IT decision makers.

Bandwidth 104

Bandwidth Social Media Media Education 104

Buzz Marketing for Technology

JULY 6, 2011

So I like to classify this ROI in Social Media as an approach that leverages the data of social media. Now that’s a real ROI in Social Media!

Social Media 100

Social Media ROI Media Impressions 100

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Social Media Marketing: Generative AI can be used to automate social media content creation, scheduling, and optimization.

Startups 94

Startups Marketing AI Best Practices Customer Satisfaction 94

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. Olivia Jepson Senior Social Media Strategist. Setting expectations.

Marketing & Strategy 107

Marketing & Strategy Social Media Network Marketing Intent 107

Biznology

SEPTEMBER 5, 2013

My audiences range from sophisticated business executives and astute social media users to social media novices. Before social media and the Internet knowledge of our skills, abilities, hobbies and accomplishments was restricted to those we knew or chose to reveal ourselves to. LinkedIn, are you listening?

Social Media 80

Social Media Linkedin Personalization Brand Identity 80

B2B Memes

SEPTEMBER 8, 2011

In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. we too are uncertain how to classify Emerson, how to deal with his poetry, or even in what course or department to consider his Essays.”.

Social Media 100

Social Media Media Blogger Act-On 100

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. AI will help classify customers into the right target groups or personas based on the data you’ve collected. AI assistants like Motion and Clockwise will help you manage your calendar and to-do lists, freeing up that time for valuable work.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Martech Advisor

JANUARY 29, 2020

YouTube Hashtags like hashtags on other social media platforms help viewers find ‘related content’ For instance, when I search for #videomarketing on the YouTube search, I get the following results: Example of YouTube's Hashtag Search Results. Classify and categorize content. Above the title of the video.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Sprout Social

SEPTEMBER 11, 2023

According to The State of Social Media Report ™ 2023 , 96% of leaders believe AI and ML tools significantly improve decision-making processes. Text classification: Text is classified into various categories using statistical models. This capability is prominently used in financial services for transaction approvals.

Marketing AI 110

Marketing AI Process Lead Ranking Analysis 110

Engagio

JANUARY 30, 2024

This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Classification Model This model categorizes or classifies data into predefined labels or classes. It all starts (and ends) with data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Marketing Insider Group

DECEMBER 4, 2019

Classifying the benefits of your product and services provides them with a concise user experience. Using third-party testimonials off social media adds an air of legitimacy to your claims. Video and image content will engage users and entice them to learn more. List of Benefits. Minimize Distractions.

Landing Pages 324

Landing Pages Conversion Top of Funnel Classified Ads 324

Martech

JUNE 9, 2023

In all cases, we used our judgment to classify each conversation manually (a labor of love!). Here are the top five: Marketing (21.5%): Marketers seek insights, trends and best practices across various marketing disciplines, including digital marketing and social media marketing.

Account Based Marketing 96

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 96

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. Organize and classify messages to make sure you’re not missing anything urgent.

Facebook 106

Facebook Planning Work Management Paid Search Agency 106

Martech

JANUARY 4, 2022

Context uses AI to classify images and video seen across digital channels, including social media and CTV. Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context.

Paid Search Agency 102

Paid Search Agency Classified Ads Video Marketing Ads 102

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Valasys

APRIL 22, 2024

AI has the power to analyze tons of data, and even more importantly, it can classify it and point out trends and patterns. AI can anticipate your customers’ needs and desires: and it can also create engaging content for your social media platforms. Data-driven insights Data is crucial when we’re talking about generating leads.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Only B2B

FEBRUARY 9, 2022

B2B lead generation may be accomplished in a variety of methods, including social media or Google advertisements, SEO, email marketing, and telemarketing. Here are some ways the leads are classified: Types Of Leads. You can keep track of your call volume, classify leads, and keep track of scheduled appointments.

Lead Generation 118

Lead Generation Sales Qualified Leads Telemarketing Generation 118

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Ah, the never-ending quest for qualified leads! But what happens after that initial spark of interest? Do all those website visitors and content downloads translate into sales conversations?

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Martech

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And many advertisers are already using it this way.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Television marketing 97

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. That’s an understandable feeling.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Heinz Marketing

APRIL 19, 2022

Leads: How do You Classify Them? Leverage Social Media Presence. Every company has adopted social media to some capacity, but few have evolved their presence into a lead generation platform. There are many features and tactics across each social platform – almost too many to keep track of.

Lead Generation 91

Lead Generation Webinar Metrics Sales Qualified Leads Generation 91