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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Our blog has about 4,000 RSS and email subscribers. I’ve also started using Twitter to communicate with existing and prospective clients and have used my blog to drive traffic to my Twitter page and build up my Twitter fanbase. Social media builds our readership and helps fill the top of our marketing funnel.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Blogging: for any new business blog, traffic typically starts out modest but grows over time.

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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. Curata reduces this effort by using natural language processing to automatically identify, classify and tag potential articles. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. But guess what? List Management.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

In their research they also classify companies according to their results in email marketing usage. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? 57% say SEO. 25% Pay-per-click, and, 18% social media.

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Should Social Media Be Used as a Sales Channel? – The Ongoing Debate

Adobe Experience Cloud Blog

When lead scoring classifies a prospect as sales-ready, move them into the funnel. channels, subscribe to the Modern B2B sales Blog RSS feed or follow Marketo on Twitter. Trust and sales – Becoming the go-to resource for your industry will earn trust and this leads to improve lead generation.