The Point

JULY 27, 2021

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Convince & Convert

AUGUST 27, 2013

We classified each image as having a person, not having a person, or showing only a part of a person, such as a hand holding a product but without showing a person’s face. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Now it’s time for your thoughts.

Facebook 163

Facebook Research Work Management Case Studies 163

Marketing Insider Group

NOVEMBER 21, 2023

Psychologist Abraham Maslow classified these needs into five categories that you can see in the graph below: Image Source Anything you sell should fulfill a fundamental need. When you know what makes people tick, you become a more effective seller and marketer.

Product 222

Product Lead Ranking Fulfillment Amazon 222

Animalz blog

MARCH 11, 2024

Three Practices Google Now Considers Spam Google’s update targets three practices the search giant now classifies as spam. The key is creating people-first content based on original research, fresh perspectives, and subject matter expertise.

Generation 100

Generation CAN-SPAM Domain Content 100

Oktopost

SEPTEMBER 4, 2019

Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Marketers, wouldn’t it be great to have a research assistant in your back pocket?

Budget Programs 81

Budget Programs Research Software CMO 81

Martech

JANUARY 11, 2024

Perhaps most importantly, the new TechTarget will be awash in first-party data from people researching business technology purchases across a sizable portfolio of web properties, analyst firms and digital platforms. How did we get here? Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. Get MarTech!

Marketing Proposals 86

Marketing Proposals B2B Buyer Intent Acquisitions 86

Zoominfo

AUGUST 10, 2020

According to new research released on July 30, 2020, children infected with COVID-19 “ have at least as much of the coronavirus in their noses and throats as infected adults.” Earlier in July, the WHO joined in with other organizations to classify COVID-19 as an aerosol that could be transmitted through the air.

Zoominfo 162

Zoominfo Class Sample Press 162

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. The post Government Services Research Released appeared first on Hinge Marketing.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Insider Interviews

APRIL 22, 2020

As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. But people are still buying TV sets.

Research 52

Research Cable Classified Ads Paid Search Agency 52

KoMarketing Associates

OCTOBER 1, 2019

Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Most marketers are focused on customer retention, according to previous research, but it isn’t necessarily their top priority. Customer Retention vs. Lead Generation Success.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

B2B Marketing Directions

FEBRUARY 25, 2024

This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). The first step of the analysis was to classify the campaigns based on whether they had made "an explicit and verifiable promise to customers."

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Marketing Insider Group

SEPTEMBER 9, 2020

There are three main types of segmentation: Classifying customers based on publicly available characteristics, such as demographics, industry, and so on. Needs-based segmentation that is based on findings from market research. Ask company staff, experts, and stakeholders, and perform a bit of competitor research, if applicable.

Segmentation 275

Segmentation Allocation Business Demand Generation Agencies 275

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. SEO based on keyword research is the first step in responding to this need. Content is keyword.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Only B2B

MARCH 27, 2024

Must Read: MQL to SQL Conversion Rate Leads can be classified into 3 types: Marketing Qualified Leads (MQLs): These leads have shown interest through website visits, content downloads, or email engagement. Generating High-Quality Leads: Sirius Decisions research indicates that only 25% of leads are actually qualified.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Tomorrow People

NOVEMBER 21, 2018

The team started by researching pain points and classifying clients , then identifying which channels they engaged with and which messages worked. Antonia set out to reorganize the content marketing strategy , aligning it to personas and putting the customer at the heart of Thomson Reuters’ marketing function.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

BOP Design

JULY 20, 2021

Buying intent is an indication of a web searcher at a buying stage – meaning they are not in a research stage but are actively looking to buy a product or service. The added word of “agency” turns a search query from a research term to a buying term. It requires constant listening, research, and nimbleness. Test on Google Ads.

Keywords 118

Keywords Intent Buy SEO 118

Webbiquity

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. 82% of millennials and GenZers have at least 10 apps on their devices, and more than 80% of those apps are classified as apps that enable social media. Small Business Trends ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

xiQ

JANUARY 30, 2023

Buyers Shifting to Digital and Virtual B2B buyers are dedicating a significant portion of their sales research time, 27%, to independently researching online , leaving limited time, 5%, for interaction with suppliers. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Webbiquity

APRIL 14, 2022

Governments will use the Dark Web for legitimate purposes, such as sharing classified information. He and his wife have spent 38 years raising goats and chickens on their farm, and in the evenings he writes and conducts research on subjects that pique his interest. How Governments Use the Dark Web for Good.

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. AI will help classify customers into the right target groups or personas based on the data you’ve collected. AI assistants like Motion and Clockwise will help you manage your calendar and to-do lists, freeing up that time for valuable work.

Marketing AI 125

Marketing AI Work Management Marketing Management Examples 125

ClickZ

MAY 21, 2020

He started a blog about it with the Advertising Research Foundation (ARF) back in 2006, one of the first marketing blogs that examined attention versus engagement. “I Having the ability to be relevant and apply the technology in other countries, including Asian countries, is a huge part of the advancement in the emotion classifiers.”.

Paid Content 111

Paid Content Classified Ads Mobile Advertising Eye-Tracking 111

KoMarketing Associates

NOVEMBER 30, 2017

Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Despite its challenges, video has already shown a large amount of ROI for marketers in 2017, according to previous research. Video Content Yields ROI for Marketers in 2017.

Peer-to-peer 139

Peer-to-peer Video Marketing Customer Surveys Advertising Agencies 139

The Point

NOVEMBER 12, 2019

In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach. My argument: no, you wouldn’t. .

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.

Social Media 122

Social Media Personalization Media Work Management 122

Brightedge

JANUARY 14, 2022

We have seen indications of this emphasis in different ways in our own research. Altogether, BrightEdge classifies search intent broadly under one of four similar mindsets (note, searches can span multiple mindsets): I-Want-To-Know - Research-oriented searches. I-Want-To-Go - Local sourcing, travel and hospitality searches.

Resources 105

Resources Google Features Comparison 105

Zoominfo

JUNE 29, 2021

In researching the available coverage, Brewer discovered many associated procedures that were excluded and classified as “cosmetic,” such as trachea shave (removal or reduction of the Adam’s apple), voice lessons, and voice therapy. These obstacles seemed unreasonable to her.

Zoominfo 100

Zoominfo Communities Act-On Resources 100

ClickZ

JULY 16, 2021

Semrush, an online visibility management platform provider, has developed what it says is a proven formula to achieve an accurate KD percentage score based on in-depth research into SEO patterns and client feedback. Content created in partnership with Semrush. How Semrush’s Keyword Difficulty platform works.

Lead Scoring 141

Lead Scoring Lead Ranking Keywords SERP 141

Vision Edge Marketing

NOVEMBER 7, 2017

You may recall that as a result of VisionEdge Marketing’s research since 2001 we are now able to classify Marketing organizations into three primary personas: Value Creators (those who earn the highest marks from the C-Suite), Sales Enablers (the middle of the pack) and Campaign Producers (the laggards).

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Sprout Social

SEPTEMBER 11, 2023

Text classification: Text is classified into various categories using statistical models. The following techniques are commonly used to accomplish these tasks and more: Entity recognition Named entity recognition (NER) identifies and classifies named entities (words or phrases) in text data. Which are the top NLP techniques?

Marketing AI 107

Marketing AI Process Lead Ranking Analysis 107

Biznology

MAY 12, 2021

I would classify it as a prime example of what I call “a gap in understanding.”. To borrow liberally from the Identity Management Day website: Research by the IDSA reveals that 79% of organizations have experienced an identity-related security breach in the last two years, and 99% believe their identity-related breaches were preventable.

Bandwidth 104

Bandwidth Social Media Media Education 104

Contently

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Only 22 out of 780 stories were classified as news content. “Investment banking is just glorified content marketing.” Chen’s right. They want new data, better data, and superior advice.

Process 172

Process Planning Work Management Marketing Management 172

Anyword

AUGUST 25, 2022

From SEO to organic traffic to just everyday research, Google remains a regular (and necessary) part of our workflow. The new classifier acts as one of the signals that Google uses to rank content. As marketers, we all rely on Google. It’s as simple as that. So when the tech giant makes a change — we pay attention. But not forever).

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Improved Transparency and Control.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech

NOVEMBER 11, 2021

Digital-savvy B2B buyers are researching, they’re self-educating, and they’re making decisions based on our marketing material and the way we engage with them well in advance of a call with the sales rep,” said Hoffman. Maintaining engagement is vital when researching audience interests. Generate audience insights.

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 117

Martech

DECEMBER 19, 2023

In “The Power of Moments,” the Heath brothers help readers understand how our minds process and classify experiences. They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts.

Paid Search Agency 115

Paid Search Agency Classified Ads Advertising Agencies Work Management 115

Only B2B

SEPTEMBER 28, 2021

If there was data available that could provide you with not only qualified prospects, but also in-market account information that was continuously researching or in the purchasing process of your product, you could not only make your marketing efforts more efficient, lower your operational costs, and improve your conversion.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

Zoominfo

JANUARY 27, 2022

One of the biggest challenges for our data scientists and researchers is verifying that this information is correct. This means our engineers, data scientists, and researchers must take great care to validate and qualify this business information to ensure our algorithms can more accurately identify the most current data.

Zoominfo 100

Zoominfo B2B Validation B2B Sales 100