Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. The post Government Services Research Released appeared first on Hinge Marketing.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. AI will help classify customers into the right target groups or personas based on the data you’ve collected. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

KoMarketing Associates

NOVEMBER 30, 2017

Brand marketers are utilizing video assets as a part of their content strategy, but new research suggests that they are still only on par with their expectations. Innovid recently released a new report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?”

Peer-to-peer 139

Peer-to-peer Video Marketing Customer Surveys Advertising Agencies 139

B2B Marketing Directions

FEBRUARY 25, 2024

This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). The first step of the analysis was to classify the campaigns based on whether they had made "an explicit and verifiable promise to customers." The trouble is, I don't know which half."

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Insider Interviews

APRIL 22, 2020

As VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. But people are still buying TV sets.

Research 52

Research Cable Classified Ads Paid Search Agency 52

Only B2B

MARCH 27, 2024

Must Read: MQL to SQL Conversion Rate Leads can be classified into 3 types: Marketing Qualified Leads (MQLs): These leads have shown interest through website visits, content downloads, or email engagement. Generating High-Quality Leads: Sirius Decisions research indicates that only 25% of leads are actually qualified.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Contently

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. However, we saw a shift on that front in our 2021 report on the state of finance content. Only 22 out of 780 stories were classified as news content. Chen’s right.

Process 172

Process Planning Work Management Marketing Management 172

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

Social Media 124

Social Media Personalization Media Work Management 124

Valasys

APRIL 22, 2024

AI has the power to analyze tons of data, and even more importantly, it can classify it and point out trends and patterns. After all, research shows that some companies reported a 25% increase in lead conversion rates after implementing AI tools. Data-driven insights Data is crucial when we’re talking about generating leads.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner. Improved Transparency and Control.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Brightedge

JANUARY 14, 2022

We have seen indications of this emphasis in different ways in our own research. Altogether, BrightEdge classifies search intent broadly under one of four similar mindsets (note, searches can span multiple mindsets): I-Want-To-Know - Research-oriented searches. I-Want-To-Go - Local sourcing, travel and hospitality searches.

Resources 105

Resources Google Features Comparison 105

Biznology

MAY 12, 2021

I would classify it as a prime example of what I call “a gap in understanding.”. To borrow liberally from the Identity Management Day website: Research by the IDSA reveals that 79% of organizations have experienced an identity-related security breach in the last two years, and 99% believe their identity-related breaches were preventable.

Bandwidth 104

Bandwidth Social Media Media Education 104

Vision Edge Marketing

NOVEMBER 7, 2017

Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.”

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Kabbage

NOVEMBER 29, 2016

Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year. In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Martech

NOVEMBER 11, 2021

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Maintaining engagement is vital when researching audience interests. Generate audience insights.

Webinar Metrics 114

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 114

Sprout Social

SEPTEMBER 11, 2023

According to The State of Social Media Report ™ 2023 , 96% of leaders believe AI and ML tools significantly improve decision-making processes. Text classification: Text is classified into various categories using statistical models. This capability is prominently used in financial services for transaction approvals. How does NLP work?

Marketing AI 110

Marketing AI Process Lead Ranking Analysis 110

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Hinge Marketing

APRIL 21, 2015

In order to understand those challenges and how firms plan to face them, the Hinge Research Institute asked 530 professional services firms about their biggest challenges and marketing priorities and segmented the results by industry. So, how exactly do these firms plan to address the need for growth in a changing marketplace?

Research 48

Research Service Lead Scoring Lead Ranking 48

ClickZ

SEPTEMBER 16, 2019

A new report released Monday from The Relevancy Group and Liveclicker has taken a look at revenue from advanced personalization tactics. The report also includes a handy pyramid showing tiers of what classifies as basic or advanced personalization. Those using advanced personalization see up to a $20 return on every $1 invested.

ROI 87

ROI Personalization Tactics Privacy 87

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Market research, sales data, customer surveys, and analytics tools are valuable for estimating and monitoring segment size and growth.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Only B2B

OCTOBER 20, 2020

Lead scoring is the method of classifying the leads. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. So, tip one is ‘You’ need to decide the definition of ‘Qualified’ and work upon ‘ Sales qualified lead ’.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

The Customer

OCTOBER 6, 2021

If You Can’t Trust Your Implementation Partner … Quick-Take: The Marketing State of Play Report found close to 30% of marketing leaders don’t feel like they can trust implementation partners or can’t find the right partners to support them. Quick-Take: By 2025, 95 per cent of consumer interactions with a brand will be via AI.

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. It analyzes these for accuracy and completeness, providing users with reports that highlight problem areas. Lead Genius has the usual email and campaign reporting, enhanced with the AI-based response classifications.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

B2B Marketing Directions

JULY 21, 2019

The 2019 Marketing Operations Maturity Benchmarking Report was based on a survey of 171 senior executives at B2B companies with 2018 revenues of more than $250 million. Thirty-eight percent of the respondents reported 2018 revenues of more than $1 billion. Top Performers accounted for one-third of the total survey panel.

Peer-to-peer 49

Peer-to-peer Marketing Management Advertising Benchmark Sample 49

EveryoneSocial

MAY 3, 2021

A recent report from Indeed found that employee burnout is on the rise: 52% of all workers are feeling burned out, up +9% from a pre-COVID survey. The World Health Organization (WHO) classified employee burnout as a “syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed”.

Statistics 138

Statistics Work Management Class Customer Satisfaction 138

Customer Experience Matrix

OCTOBER 2, 2013

In fact, there was: although the final choices were admittedly a bit subjective, I tried to ensure the report only included systems that met specific critieria including a persistent database, customer-level data, marketer control, and marketing-related outputs to external systems. idio was one of those.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Hubspot

OCTOBER 19, 2018

The three studies -- conducted respectively by New York University and Stanford University researchers, the University of Michigan, and French fact-checking organization Les Décodeurs -- each found that the volume of false news on Facebook has decreased. Three Studies of Facebook's Fight Against False News. Source: University of Michigan.

Facebook 69

Facebook Classified Ads Case Studies Television marketing 69

Binary Demand

MAY 30, 2023

Often, these organizations utilize various techniques to filter and classify data so that purchasers receive only relevant contacts. The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Often, these organizations utilize various techniques to filter and classify data so that purchasers receive only relevant contacts. The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

DiscoverOrg

JUNE 9, 2017

Companies looking to thwart spammers have gone as far as creating fake social profiles, setting up inboxes for those fake people as trap – and then reporting any company that emails that inbox. Our researchers are continually cleaning our database – updating 35,000 fields per week, on average. Real address for fake person.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

ClickZ

JUNE 10, 2020

Increase your visibility from a digital perspective since most customer research is done online. Quill identifies facts and language that are important to use in sales scripts and company reports. Imagga helps you to classify images based on specifications. Provide hyper-targeted messages to your audience in real-time.

Marketing AI 131

Marketing AI Buy Marketing Management API 131

NuSpark Consulting

APRIL 29, 2012

Here’s an example using one of my clients that sells training programs to sales managers to improve the effectiveness of their sales meetings: Label: Research. Research represents ad groups and keywords that focus on early funnel activity; when prospects are researching needs just identified and looking to further explore potential solutions.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

ClickZ

NOVEMBER 7, 2019

Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. As incredulous as it sounds, daily consolidated reporting on all the media spend across Facebook , Google, TV, Catalog and other channels remain an unsolved challenge. Apples vs Oranges vs Kale.

Work Management 100

Work Management Planning Marketing Management API 100

Contently

APRIL 11, 2019

More than 50 percent of B2B content marketers report that their content marketing teams are small or even just one person. The Creative Group releases an annual salary report every year , and sites like Indeed and Glassdoor are pushing to give employers and applicants more transparency. This hasn’t always been the case, though.

Studies 165

Studies Work Management Planning Content Marketing 165

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. As Dharmesh reported , 1,000s of people used the site in its first week.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

EveryoneSocial

APRIL 25, 2023

However, if users don’t engage with your content — or worse, hide it from their feed or report it as spam — the algorithm won’t share it any further. Consult customer research or analytics from your other social networks to determine what interests your audience. What content would best serve your audience and your industry?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Adobe Digital Trends Report). Adobe Digital Trends Report). Adobe Digital Trends Report). Why the Customer Experience Matters. Forrester).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68